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WBBA's 22nd Annual Meeting, Conference & Trade Show
November 7, 8 & 9, 2010
Wilderness Resort / Glacier Canyon Lodge, Wisconsin Dells

WBBA's 21st Annual Meeting, Conference & Trade Show
November 8, 9, & 10, 2009
Wilderness Resort / Glacier Canyon Lodge, Wisconsin Dells.
 
Our key note speaker this year: Jay Karen, CEO of PAII

Back by popular demand will be our Innkeeper Cook-Off!

Rooms at the Wilderness Resort are available; to receive the WBBA rate, mention “WBBA Conference” at the time you reserve. 
CALL:  800-867-9453.  And, waterpark passes are included with your room!
2 Bedroom Deluxe with 1 1/2 bath (maximum 7) www.wildernessresort.com/resort-rooms-rates/rooms-2-bedroom-lodge-fireplace.html  ($119)
2 Double Bed with Queen Sofa Sleeper (maximum 6)  www.wildernessresort.com/resort-rooms-rates/rooms-double-queen-sofa.html ($89)

Seek the YOUnique                                                        

Inn Name _____________________________________________________________________________________

#1 Attendee Name: ______________________________  #2 Attendee Name: ______________________________

                                                Sunday November 8

2-5 pm  B&B Tours
4 pm     Resort Check-in Opens
5 pm     Conference Registration Opens: Drop off AUCTION ITEM
6:00      Dinner on your own at Wilderness Resort
7:00      Dessert + Evening Social, “The Standard Players”
8:30      Regional Hospitality Suites “Chats & Snacks”

                                                Monday November 9

7:00      Conference Registration Continues:  Drop off AUCTION ITEM
8:00      Breakfast   
9:00      General Session: Innkeeping Today & Tomorrow
                                    Jay Karen – CEO & President of PAII (Prof Assn Innkeepers International)
10:30–1 WBBA ANNUAL Membership MEETING + luncheon (choose entre)
                             1.  Taco salad: seasoned ground beef, lettuce, tomatoes, olives, cheese, sour cream & salsa
                             2.  Caesar Salad: romaine, croutons, Parmesan, Caesar dressing
1:00       Cook-off contestants: prepare your entry in your suite
1:30     Breakout Sessions: (choose 1 per attendee)  
                      Strategies & Tactics for Pricing Your Rooms – Jay Karen / PAII
                             Your New Web Site: using the newest technologies - Jeff Logan & Steven Dunston / InsideOut
                             First Impressions Count – Fabulous Photos Increase Occupancy –
                                                                    Barb Trueman / Paramount Pixels
2:30     Cook-Off Judging!  We’ll all get together for the presentation of entries.
3:30-4:30 Breakout Sessions: (choose 1 per attendee)
                      "Let's Make a Deal": interact to understand what goes into innkeeping policies -
                                                              Chuck Andracchio / TriCor Insurance
                               Staging a Murder Mystery at your inn – Jack Pachuta
                              15 Minute Marketing Makeover: Refocus your Revenue Goals using Web  Statistics –
                                                               Steven Dunston / InsideOut
4:45-5:30 Breakout sessions (choose 1 per attendee)
                        Facebook & Twitter Marketing: How to get the most out of social media -
                                                               Jeff Logan & Katie Pate / InsideOut
                                Reviews:  Use it or lose it!  Willow Coyle / BedandBreakfast.com
                        Taxed by Insurance tasks? TASC can help!  Jody Beidler / TRICOR Insurance
6:00  Social – cash bar 
6:30  BANQUET: choose your entre below (choose 1 per attendee)
                         1.  Grilled Salmon Filet topped with dill sauce
                         2.  Sauteed Chicken Breast w/sauteed onions, mushrooms, tomatoes, peppers in a white wine sauce
8:00  Cook-Off Winners ANNOUNCED! 
         LIVE Auction (about 5-8 items)

                                                Tuesday November 10

7:00         Conference Registration continues
7:30         Breakfast.  WI DELLS: Branding floats all boats!
9:00-1:00  TRADE SHOW  / lunch - in Trade Show Hall
                            1. Beef Stroganoff: sirloin strips, onions/mushrooms in a sour cream white sauce over fettuccini
                                      2. Pasta Primavera: penne w/veggies in a white wine cream sauce
1:15-2:00   GENERAL SESSION on using NEW WEBSITE FEATURES: Jeff Logan/InsideOut
2:15 – 3:15 Breakout Sessions (choose one for each attendee)+ Dessert!
                            Ice Age Trail INN Style – Eric Sherman – Communications Specialist / Ice Age Trail Alliance
                            Dear Ms. Persnickety PR Person: the right/wrong way to conduct yourself in marketing your inn
                                          Carla Minsky - Armadillo Marketing / WBBA's PR Consultant                       

REGISTRATION:
First Person: $145         Second Person $140
If your circumstances don't permit you to attend the whole conference, please contact us for specific pricing for you.  Vegetarian meals / special requests: just contact us!                                                                       



Wisconsin Bed and Breakfast Association
108 South Cleveland Street - Merrill,WI 54452
715-539-9222 - info@wbba.org

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