Wisconsin B&B Association

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 WBBA 28th Annual Meeting, Conference & Trade Show

You Won't Want To Miss This One!

~A Ledgendary City, A Legendary Team, A Legendary Conference~

Green Bay
November 13, 14, and 15, 2016 Sunday thru Tuesday


Tundra Lodge Resort & Conference Center
1865 Lombardi Avenue, Green Bay, WI 54304

call 920-405-8700 for the "B&B Conference" rate of $99 (double occupancy)

What's new for 2016? 


NEW for 2016: TRADE SHOW time increased! Our vendors have a 1,2, or 3 day option!


You've asked for it!  Innkeeper attendees will have more time with their industry partners – the businesses that provide the products & services for managing the inn, guest amenities, etc.  Attendees will have the chance to visit industry partners throughout the conference, before sessions, after sessions,  or at breaks.    There will also be meeting rooms available for private appointments.  

We will also continue to have  dedicated TRADE SHOW time on Tuesday, November 15th and look forward to welcoming many old and new vendor partners alike.

During the Tuesday TRADE SHOW, no other events are scheduled from 9:15 am to 12:15 pm – so innkeepers and vendors have each other’s undivided attention or to finish up business from the previous days!

Lunch immediately follows with the Industry Vendor Program:  each briefly introduces their business and (if they participated) draws the winning business card from those collected at their booth.


Trade Show Registration  (for exhibitors) 

Conference Program - the innkeeping trends and topics you want to hear! 

We warmly welcome Sarah Klavis, Deputy Secretary, Wisconsin Department of Tourism.  The Department is doing some crazy good marketing programs  to attract people to Wisconsin for leisure travel,  meetings & conventions and events. Their business goals are to assist the tourism industry and at the same time embody a culture of customer service; to make research based decisions with a return on investment focus, and to be ambassadors for tourism 24/7. We will learn how to capitalize on their marketing programs and opportunities and learn how the DOT is working with the B&B industry now and into the future.

We welcome, John Stocki, Stocki Exchange, for the first time!  This millenial CEO will do a dynamite presentation on "Using Marketing to Deliver Your Hospitality Promise in Today's Digital Age".  He brings a straight-forward approach, passion, and world-wide experience in the hospitality industry to share his insights on how to make your hospitality experience unique. 

We are very excited to bring together a distinguished panel to talk about the future of our industry.  Is airbnb only a challenge or can it provide opporutnities in the world-wide movement of  authentic and unique experiences and the trend to "stay as a local"?  How do we do our part to try to ensure we all "play on a level playing field"?  We can make a difference. Join Jack North, Innkeeper, Member Virginia Restaurant, Lodging & Hotel Association (successfully fought airbnb in VA), Wendy Riemann, 1492 Commuications LLC, Advocacy & Lobbyist Expert, Kris Ullmer, PAII, Chet Gerlach, President Tourism Federation of Wisconsin & Lobbyist & local and state officials for an informative discussion on what is changing and what we can do about it.  

Matt Bare, Q4LAUNCH  will present the 'technical' stuff in an understandable way, and attendees will be able to individualize / adapt the information for their B&B.

and much more...

Sunday, November 13, 2016

8:00-4:00  Aspiring Innkeeper Seminar
Future Innkeepers get a realistic look at the business of innkeeping from experienced innkeepers and industry professionals.
12:00  Seminar Lunch (included) Separate Registration
(details at http://www.wbba.org/mem_seminar.php

Trade Show Exhibits Throughout Conference

12:00—4:00 Website & Marketing Material WInners, Google Again and Selling Your Inn and Life Beyond Innkeeping
  Choose any of the following class room style intensives 
  (no additional fee, advance registration required)
12:00-1:00 pm, Wordpress 101-Beginner- (Jeff Logan), What You Really Need To Know Before Selling Your Inn (Steve & Nancy Sandstrom, past owners of the Pinehurst Inn, Bayfield), &TBD

1:15-2:15pm, Wordpress 102-Intermediate-(Jeff Logan), What Buyer's Are Really Looking For When Purchasing Your Inn  (Steve & Nancy Sandstrom, past owners of the Pinhurst Inn, Bayfield) & TBD

2:30-3:30, Google Analytics 101/102-Combined Beginner/Intermediate (Jeff Logan), Life After Innkeeping (Steve & Nancy Sandstrom, past owners of Pinhurst Inn, Bayfield) & TBD

3:30-6:30pm, Registration Continues/Dinner on Own

7:00-10:00 Private Tour & Reception, New Packer Hall of Fame, Lambeau Field:   A great way to "kick off" our 28th annual conference!  Meet there or take the complimentary hotel shuttle for a short presentation, tour, delicous dessert & coffee buffet, and cash bar all while making new or renewing  friendships. ($50/ea additional fee, advance registration required)

Monday November 14th

 8:00-9:00       WELCOME!

  Opening Session:  Wisconsin Department of Tourism-Sarah Klavis, Deputy Secretary 
What Wisconsin is doing to bring tourists into the state and how we can capitalize on these marketing efforts

Trade Show Exhibits Throughout Conference

Breakout Sessions 9:15-11:30

TBD with topics such as:  Photography, Gadgets & Gismos You Can't Live Without, Tourism & Mobile-What You Need To Know, New News in Credit Card Processing, Insurance-What You Need To Know, Breakfasts Worthy of a B&B, What Millenials are Looking For, 10 Tips for Optimizing Your Google MyBusiness LIsting, How to Gain Guest Loyalty from Boomers to Millenials, Top Decorating Tips & Home Fashion Trends, Strategies to Increase Traffic to Your Website, Simply Stunning Garden Solutions, Ways to Win on TripAdvisor 


11:45-1:45pm Wisconsin Bed & Breakfast Association Membership Meeting & Lunch

        2:00-3:30 Panel Discussion-Threats & Opportunities In The Shared Economy-Airbnb & Beyond~ What You Need to Know and What You Can Do 

3:45-4:45 General Sessions/Breakouts


  5:00 pm Cash Bar

6:00pm Dinner Banquet (Packer Speaker Opening, President's Award, Alumni Presentation/Award, Dessert Auction for UW Stout Hospitality Scholarship Program)

 Tuesday, November 15

8:00am-9:00am General Session, John Stocki, Stocki Exchange, Using Marketing to Deliver Your Hospitality Promise in Today's Digital Age.  

9:15-12:15pm Trade Show

12:15-1:15pm Industry Vendor Program & TitleTown Tailgate Lunch

1:15-2:15pm Rotating Roundtables

How To Find Work/Life Balance ~ Is That For Real?

To Policy or Not To Policy?

Your Best Time Saving Tips--Anywhere

Spouses Working Together-How To Help/How To Cope

2:15-2:30 Closing  

2:30 Adjourn

Register / make payment for this event at the WBBA Store 


Printout & send this Registration form to info@wbba.org 

You may also accompany your registration with payment by check.

Scan or email Registration Form: 2016ConferenceREGISTRATION


Mail Registration Form: 2016ConferenceREGISTRATION




2016 Vendors Coming Shortly-Check Back




Below were our Vendors at the 2015 Innkeeper Trade Show

Amazing Innkeeper Relief & InnTemps
Daloha Burchell  5022 Violet Lane Madison, WI 53714   414-840-8693 Daloha@AmazingInnkeeperRelief.com.   AmazingInnkeeperRelief.com 

Inn Temps Inc - Sharon Bromen  20969 152nd St NW, Elk River MN 55330
612-867-1113 InnTemps@aol.com   www.InnTemps.com

We are professional interim innkeepers who will take care of your inn and your guests when you have a family event to attend or just need to get away so you can continue to love what you do and do what you love.
MBBA & WBBA thank Inn Temps Inc & Amazing Innkeeper Relief for the Gift basket including a gift certificate toward a 5-7 day assignment for the trade show drawing.

Association of Independent Hospitality Professionals
William Murray PO Box 23105   Hilton Head Island, SC 29925-3105 
844-622-6941 www.independent-innkeeping.org
The Association of Independent Hospitality Professionals exists to promote and support the sustainability of small lodging hospitality establishments in a changing environment through networking, advocacy, professional development and progressive business practice. We love innkeeping! We want to provide the best experiences and memories for our guests. We love the generous friends associated with hospitality, and, we love the thought-provoking conversations, learning and fun that come from our community. AIHP is a non profit association with a membership elected board of directors.
MBBA & WBBA thank you for the complimentary 12 month membership to the Association of Independent Hospitality Professionals for the trade show drawing.

The B&B Team
Rick Wolf rick@bbteam.com
Peter Scherman scherman@bbteam.com
We are The B&B Team®. If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker & consulting services. W are a diverse group of experienced professionals, who also happen to be friends, with one mission: to help you reach your personal and financial goals in the Innkeeping industry. As licensed real estate brokers and Innkeeping consultants with offices in several states, The B&B Team® helps you achieve the success you deserve nationwide.

Janice Hurley 512.496.9930 (mobile)
1011 W Fifth Street, Suite 300  Austin TX 70703
Jhurley@homeaway.com  BedandBreakfast.com
BedandBreakfast.com is the most comprehensive global site for inspiring, planning and booking B&B travel. With more than 12,000 properties worldwide and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions,  photos, and consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates.

Booking.com (USA) Inc.
Stephanie Ma
200 W Madison St, Ste 1450
Chicago, IL  60606 Phone: 312-279-8503
stephanie.ma@booking.com  www.booking.com
Booking.com currently brings business to 611 properties in Wisconsin, with 525,000 properties worldwide. We are the world’s largest accommodation's website, offering global exposure to our partners in a scalable, personalized, and flexible format for properties of all sizes.  Translated into 42 languages, the Booking.com site books over 700,000 room nights every 24 hours.  Over 8,000 people worldwide are dedicated to serving Booking.com's customers and partners with dedicated account managers for each property.

Deneen Pottery
Peter Deneen 2325 Endicott Street, St. Paul, MN  55114
888-646-0238, 651-646-0238 
Peter@deneenpottery.com  website   deneenpottery.com 

Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs.  Our products celebrate our heritage, our sense of community, and our customers.  We’re proud to be manufacturing handmade stoneware in the USA. 
All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer.  While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.
MBBA & WBBA thank you for the set of four Deneen Pottery mugs for the Trade Show drawing.


DI, LLC - Decorator Industries
Amber Marion, Katie Reynolds  1400 East Ash Street, Abbottsford WI 54405
800-678-5423 katie.reynolds@decind.com   
We have been a manufacturer of custom crafted interior furnishing products - window treatments, top-of-bed goods, and accessories - since 1953. In the six decades since then, we have grown into a world-leading manufacturer that supplies high quality custom made decor products for the hospitality and, most recently, the healthcare industry. Combining that history with a dedicated commitment to our customers, our responsive customer service department provides you with the exceptional results you demand to complete your project.

InsideOut Solutions
Pat McCauley 1271 Three Crabs Road, Sequim WA 98382 
pat@insideout.com Web: www.insideout.com 
For over 19 years, InsideOut Solutions has been the leading provider of Internet Marketing for the B&B industry. We build Websites, provide SEO Services and Social Media Marketing.Our goal is always to exceed the expectations of our clients.
MBBA & WBBA thank Pat for the $50 Amazon gift card for the Trade Show drawing.

Jeff Logan Proactive  
Jeff Logan  9509 North Town Drive, Bainbridge Island, WA  98110
360-808-7452 Jeff@JeffLogan.com  JeffLogan.com 
A seasoned specialist and presenter on Search Engine Marketing (SEO), Social Media, Google, Wordpress and Internet Marketing, Jeff helps you get online bookings & shows you how to track every penny you make from them back to the source. Discover how to get reviews in the locations vital to the success of your online marketing efforts. For 19 years, Jeff has worked with innkeepers from across the nation—more than 900 B&Bs—and with 22 lodging associations.

Minky Pillow Cases by Vonnie Rae
Vonnie Folsom  763-757-3838 2608 Rivers Bluff Lane, Anoka MN  55303
763-757-3838 minkybyvonnierae.com   vonnierae@comcast.net 
Queen size pillowcases made of Minky fabric (softer than mink) are luxuriously soft and sensual, pampering to your skin and hair, cooler to sleep on than cotton, yet cozy.  These beautiful pillowcases are very practical too - made of highly spun polyester microfiber, whites stay white and colors never fade, and the highest quality cotton trim holds up beautifully through innumerable cycles through the laundry - and stains are no threat.
MBBA & WBBA thank Vonnie for the pair of white-in-white queen size white Minky Pillow Cases by Vonnie Rae for the trade show drawing.


Donna Klausen  817 S. Ridge Lane, Appleton WI  54911
920-419-0412  Email: donna@muddcreekllc.com  Web: www.muddcreekllc.com

Specializing in transforming traditional products into a gluten free indulgence that allows the consumer to enliven appetizers, entrees, and desserts.  Understanding our products and pushing them beyond conventional use is what Mudd Creek is all about.  You’ll like the simplicity.  You’ll love the diversity.

Terri Cook, Julie Pangallo 720 Bluff St. Red Wing, MN 55066
651-380-6764 TerriCook.com Terri@TerriCook.com
Norwex is changing the world. A leader in microfiber technology, Norwex proudly boasts that our cloths and water can pick up to 99% of the bacteria from a surface. Our floor cleaning systems and household cleaning products can save you half your cleaning time and can cut your cleaning budget by up to 90%. We are leading the way in eliminating plastic waste with our reusable convenience items. Stop by our booth and see how we can help you.
MBBA & WBBA thank Toni for the Norwex Produce Package - reusable produce storage bags to keep your fruits & veggies 3-5 times longer, for the Trade Show drawing. 


Professional Association Innkeepers International (PAII)
Kris Ullmer, Executive Director  Merrill WI  54452
715-921-2327  kris@paii.org  innkeeping.org 
We get innkeeping ... and innkeepers get the latest news on industry trends delivered right to their inbox every week. Whether the quick-read News You Can Use or expanded coverage of innkeeping topics in the Member's Monthly or quarterly Innkeeping NOW e-magazines, we curate the collective wisdom and deliver it to you. Interact with our industry's tech, marketing, and business leaders at our live webinars 2-4 times a month, and at your convenience, view any webinar in the PAII library. Your issues are our issues - we advocate for a 'level playing field' among all lodging options; amplify your voice by joining innkeepers and industry partners throughout the country.
MBBA & WBBA thank PAII for the 1-year Professional Innkeeper Membership (a $219 value) for the Trade Show drawing.  


Matt Bare 359 E Wando Place Dr., Mt Pleasant, SC 29464 
843-475-2962  info@Q4Launch.com  Q4Launch.com

Q4Launch specializes in destination marketing - our sole focus is on the outcome – putting more heads in beds!  Our integrated marketing approach produces a healthy ROI time after time, and we're obsessed with providing great customer service. We take care of the entire process of website design, content creation, lead generation, social media management, SEO, email marketing ... and more.

RezOvation by HomeAway Software
Chris Noonan  1011 West 5th Street, Suite 300 Austin TX 78703
512-505-1385 www.RezOvation.com cnoonan@rezovation.com 
RezOvation Web, The Most Powerful and preferred Web-based Innkeeper Software, helps you manage every aspect of your Inn.
MBBA & WBBA thanks you for the $100 Amazon Gift Card for the Trade Show Drawing.


The Shaklee Center
Brit Schoeneberg 130 N Franklin St., Poynette WI  53955
608-635-2177  888-859-8298
britlivw@aol.com  www.brit.shopshaklee180.com
Shaklee, Nature Inspired. At Shaklee we strive to create the most pure, natural, and effective products that help make you healthier on the inside and out.  Use them to have a healthier life.  Tell other innkeepers and friends to generate a healthier income.
MBBA & WBBA thank Shaklee for providing Shaklee Shaklee Get Clean Water Pitcher with 1 Filter for the trade-show drawing.

Sheets Galore
Dale Hellickson, Kris Hellickson  2419 Serenity Drive, St Cloud MN 56301
320.250.0440  dale_hellickson@yahoo.com  sheetsgaloremn.com
Enjoy a cool, comfortable night's sleep with our silky soft, luxurious finish sheets made from high strength brushed microfiber yarns. These sheets are wrinkle free, will not pill, shrink or fade and get even softer the more you wash them.  Our customers keep telling us, "I love my sheets!". 
MBBA & WBBA thank Sheets Galore for the Queen size sheet set including top & bottom sheets, 2 pillowcases for the Trade Show drawing.


Jonathan Leuthe   800 Wisconsin Street, Suite #418, Mailbox #34 
Eau Claire, WI 54703 612-715-969 www.SpinVision.com Tours@SpinVision.com
"SpinVision® specializes in custom virtual tour, aerial and video technology with advanced online & mobile marketing tools for real estate, business & tourism industries.  MBBA & WBBA thanks SpinVision for the free aerial photo & aerial video upgrade with any virtual tour package - simply stunning and valued at $395, for the Trade Show drawing. Conference bags sponsored by SpinVistion - thanks!


Sunset Hill Stoneware 
Shelly Bauer Sandra Guiley  1416 South Commercial St, Neenah WI  54956
920-886-1115 info@shstoneware.com  shstoneware.com 
Beautify your inn with Sunset Hill Stoneware! Our one-of-a-kind Signature Stoneware™ pieces are handcrafted by Wisconsin artisans and act as a lasting memory for your guests. Utilize at the breakfast table — or re-sell for a profit as a lasting souvenir for your guests!
MBBA & WBBA thank Sunset HIll Stoneware for the gift for the Trade Show drawing.


Richard Aday, Alfred Aday PO BOX 95438 Seattle, WA 98145 
305-332-2329 www.thinkreservations.com  richard.aday@thinkreservations.com 
ThinkReservations provides a fast, professional and comprehensive platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and direct connectivity with channels such as Booking.com and TripAdvisor, ThinkReservations is ready to unify, automate and make every part of your business more profitable and productive.

WBBA & MBBA thank Think Reservations for sponsoring our Conference Bags!

The Tiffany Agency, Inc.
David Tiffany, Tammara Tiffany   W2745 County Road D, Elkhorn  WI  53121
262-642-2800  dtiffany@ruralins.com   www.elkhorninsurancegroup.com 
Insurance Services – all lines.WBBA thanks Dave Tiffany for presenting “B&B Insurance – What You Should Know” at WBBA’s Aspiring Innkeeper Seminars

Turkish Towel
Twyla Sickmiller 336-783-7588
Turktowels@hotmail.com  turktowels.com
Quality that never goes out of style - that's what The Turkish Towel Company's  all about.  We are the manufacturers,  with no middle man,  of REAL Turkish Cotton towels and robes.  Known also for our customer service to the inns and boutique hotels throughout the USA.  Be sure to check us out! Contact twyla@turkishtowelcompany.com for wholesale pricing.

Velocity Payment Systems
David Allen 4215 Enterprise Circle, Duluth MN 55811
Phone:  218-727-2203  dave@govps.net    Web:  www.govps.net
Velocity Payment Systems is endorsed by the WBBA as the recommended provider of credit card processing for WBBA members.  VPS has extensive knowledge and experience in the lodging industry. The VPS / WBBA rate and fee structure gives WBBA members the lowest cost processing in the industry. 
MBBA & WBBA recognizes Velocity Payment Systems as a valued Business Associate Member

Victorian House Scones
Debbie Anderson, John Anderson   PO Box 8094, Lafayette, IN  47904
877-749-1943 victorianhousescones.com sconelady@victorianhousescones.com
MBBA & WBBA thank 'the scone lady' for the Deneen Mug with Victorian House Scones logo with a bag of mix for the Trade Show drawing.


We want to thank our off site Vendors as well for their generosity!

SturdiWheat Foods of Red Wing
321 Main Street
Red Wing, MN 55066
Phone: 800-201-9650 Email: pancakes@sturdiwheat.com Web: www.sturdiwheat.com

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