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Wisconsin Bed & Breakfast Association
24th Annual Meeting, Conference & Trade Show
MARK YOUR CALANDERS for November 4 Sunday - November 6 Tuesday, 2012
Cemtral Wisconsin (Wausau, Stevens Point, Wisconsin Rapids or Waupaca) location to be announced.

Wisconsin Bed & Breakfast Association
23rd Annual Meeting, Conference & Trade Show
(west of Sheboygan on Hwy 23 then north on Hwy 67.  60 miles north of Milwaukee; 45 miles south of Green Bay)

 
Seek             WBBA 23rd Annual Meeting & Conference                   SCHEDULE
The               November 6 Sunday – November 8 Tuesday, 2011           of
YOUnique    The Osthoff Resort—Elkhart Lake, Wisconsin                EVENTS

 Sunday November 6, 2011
 8-4      Aspiring Innkeeper Seminar                        
 1-5 pm  B&B Tours: Elkhart Lake, Plymouth, Sheboygan, Cleveland,
             Hartford, Two Rivers, Cedarburg, Randolph … plan your travels to include the
             tour!
 4-6       Cooking Class at The Osthoff Culinary School (pre-register) cancelled
 4 pm     Resort Check-in Opens
 5 pm     Conference Registration Opens: Drop off AUCTION ITEM
 5:30      Dinner on your own at The Osthoff
 7:00      Jeopardy! Back by popular demand—test your Wisconsin & B&B trivia.
 8:30      Regional Hospitality Suites (details at conference registration)
  
 Monday November 7, 2011
 7:00      Conference Registration Continues:  Drop off AUCTION ITEM
 7:30      Breakfast   
 8:30-10:00   General Session:  Jay Karen, CEO PAII
             Challenges, Opportunities & Ideas—Innkeeping Ain’t What it Use to Be
 10:15-12:45   WBBA ANNUAL Membership MEETING + luncheon
 12:45   TBA
 1:00-2  Breakout Sessions:
            1. What the new market of guests want—and what you can do to deliver.  Jay Karen—PAII
            2. Website Design—Convert lookers to bookers with must have features,         
            functions, & widgets.    Jeff Logan—Avelient (continued Tuesday—not required 
            to attend both)
 2:15-3:15  Roundtables—Innkeeper questions and Innkeeper answers!
                 Special Session: Using ResNexus latest innovations. Jeff Bryce—ResNexus, Travel Green,
                 Velocity Payment  Systems, buuteeq ... and more!
 3:45-5:45 Cooking Class at the Osthoff Culinary School (pre-register)
 3:30-4:30  Breakout Sessions: 
               1. Protecting Your B&B from Bed Bugs!  Ted Snyder, Urban
               Entomologist/Batzner Pest Mgmt.  
               2. Blogging—Why Bother? (Better SEO that’s why!) InsideOut Solutions
               3. Staging to Sell...Your Rooms.  Paramount Pixels—Don & Barb Trueman
 4:45-5:45  Breakout sessions
               1. Smartphone Websites—what’s happening? InsideOut Solutions
               2.  Photo Post Production-see before/afters, and improvements made using
               Photoshop on the spot!  Paramount Pixels—Don & Barb Trueman
               3. Taxing Questions—Answered! Gift Certificates, Donations, Bartering …
               Rick Zdanowski CPA
  6:00      Social – cash bar 
  6:30      BANQUET
  8:00      LIVE Auction!  Silent Auction ...
 
 Tuesday November 8, 2011
 7:00   Conference Registration continues
 7:30   Breakfast
 8:15   General Session:  Social Media Now - Why many innkeepers fail & how you can
            be successful. Jeff Logan—Avelient
 9:00-1:00  TRADE SHOW  / lunch - in Trade Show Hall
 1:15 – 2:15 Breakout Sessions
             1. Going Further with your website (part 2) advanced Google Analytics,
             blogging, social media,  tracking. Jeff Logan—Avelient 
             2. Get Your GroupOn! Strategies to maximize income & select guests.  Jeff
             Bryce—ResNexus
             3. MyPillow - orientation for consignemt participants. 
 2:15-3 GENERAL SESSION + dessert.  Sara Schusta, Director Online Reservations -bedandbreakfast.com
 3:00    Adjourn
 3-5pm Cooking Class at the Osthoff Culinary School (pre-register)  cancelled

REGISTRATION:  FULL EVENT
Inn Name: ________________________________________________________
1st Attendee ______________________________________________________
2nd Attendee _____________________________________________________
Earlybird (postmark on/before Oct 20) Express (postmark between Oct 21—Oct 31)
              #1 Attendee $155                              $170
              #2 Attendee $150                              $165
If your circumstances don’t permit you to attend the entire conference, please contact us for specific pricing for you.
Vegetarian Meals?  Yes _____  No _____ 
Special Requests? ____________________________________________________

Mail this form & payment to:  WBBA  ~  108 S Cleveland Street  ~  Merrill, WI  54452

Reserve your accommodations at the Osthoff Resort
1-800-876-3399
Identify yourself as attending the WBBA Conference
Guest Room and One Bedroom Suite $99
2 Bedroom Woodland Suite $119
2 Bedroom Corner Lakeside Premier $189
To view room floor plan and amenities: www.osthoff.com

Innkeeper Market Place & Trade Show ~ Tuesday November 8, 9 am to 1 pm
Meet these Registered Vendors/Exhibitors - they have the products and services for your B&B operation, for generating income, and for pampering your guests!

Avelient—Design, Development & Marketing
888-333-3761 ext 610  Email:  jeff@avelient.com  Web:  www.avelient.com
Jeff Logan
No impression is as important as the first one. Get the attention you deserve with our polished, professional, and affordable websites.  We focus on websites that help your customers find the information they are looking for. Your online content is a snapshot of your company's image, philosophy, and services and our expert copy writing for your website is a crucial component to its overall success.  Through our talented design team we are also able to offer full print & branding design services.

Batzner Bed Bug Services, Inc
16948 W Victor Road, New Berlin WI  53151
Phone: 262-797-4160  Email: teds@batzner.com  Web:  www.Batzner.com
Ted Snyder, Urban Entomologist, Training & Technical Services Mgr.
The costs of not controlling a bed bug infestation are significant.  Don’t let bed bugs take a bite out of your profitability or image.  Protect your brand with Batzner Bed Bug Services, Inc., Wisconsin’s Most Experienced Bed Bug company.  It’s vitally important to take immediate action.

BnB Websites
523 N State Road 198—Suite 202, Salem UT 84653
801-405-6861  Email:  info@bnbwebsites.com  Web: www.bnbwebsites.com
Tim Albrecht
A new website can affect your business by getting more bookings for your B&B  - and we also know how expensive most websites can be.  The solution: we premake most of our designs so you know what you are getting upfront and this allows for twice the website at half the cost. We offer financing, free unlimited minor changes, and a 90 day money back guarantee so there is no risk. BnBwebsites is hosted on a cloud so your website is extra secure with almost 100% uptime. 8 out of 10 bed and breakfasts need better websites according to Destination Nexus. How many guests see your present website and move on to another bed and breakfast?

Butter It Up, LLC
913 N State St, Appleton WI  54911
Phone 920-419-0412  Email:  butteritup@att.net  Web: www. ButterItUp.net
Ken & Donna Klausen
Specializing in transforming traditional sweet preserves into a secret indulgence that allows the consumer to enliven appetizers, entrees, and desserts.  Understanding our fruit butters and pushing them beyond conventional use is what Butter It Up is all about.  You’ll like the simplicity.  You’ll love the diversity.

buuteeq
1455 Leary Way, Suite 250, Seattle, WA 98107 USA
office +1-800-734-1769 x803 mobile +1-206-949-3079
skype dean.desilet  www.buuteeq.com
Dean Desilet Global Sales Executive, buuteeq inc.

buuteeq provides a digital marketing system that creates a beautiful high-performing website, mobile website, and Facebook app designed for bed & breakfasts and inns. buuteeq's FREE Facebook app greatly improves the performance of your Facebook pages by adding large, beautiful photos of your property, contact information with links to your website and booking engine, an attractive display of your rooms, amenities, photo slideshows, and an interactive map -all of which you can edit at any time.

Deneen Pottery
2325 Endicott Street, St Paul MN  55114
Phone 651-646-0238 Email: peter@deneenpottery.com
Web: www.deneenpottery.com
Peter Deneen
Since 1972, Deneen Pottery has been producing custom handmade logo stoneware. Each mug is hand-thrown on a potter’s wheel by a master potter. Emblems take on a 3D appearance with our Glazed-Engraved™ process. All items are lead free, rich in color, beautiful in form, safe for the microwave, dishwasher, and oven.  See our handiwork: www.deneenpottery.com
WBBA recognizes Deneen Pottery as a valued Business Associate member. 

Golf Course Owners of Wisconsin (GCOW)
11350 W. Theo Trecker Way West Allis, WI 53214
Office: 414-443-3568  Cell: 414-520-5964  FAX: 414-443-0817
Email: jeffs@gcow.org   Web:  www.gcow.org
Jeff Schwister  Executive Director 
The mission of the Golf Course Owners of Wisconsin (GCOW) is to provide education and advocacy on behalf of its members and to promote golf throughout the state of Wisconsin. The GCOW, established as a non-profit association in 1984, is a member of the National Golf Course Owners Association (NGCOA). Wisconsin’s courses are hosting major tournaments, and the state’s golf industry’s economic impact exceeds that of breweries!   WBBA & GCOW have developed a “Stay & Play” package for their members and a new Golf / B&B website map.  Ask Jeff how to participate!
WBBA thanks GCOW for the Golf Course Directories.

InsideOut Solutions
436 South Sequim Avenue, Sequim, WA 98382 
800-500-8401 or 360-683-5774  Email: pat@insideout.com Web: www.insideout.com
Pat McCauley  
InsideOut Solutions is a destination marketing company offering web and print marketing services.  Our ability to provide customized solutions to companies of virtually any size or sector has made us a leader in the destination marketing industry.  Our goal is always to exceed the expectations of our clients.
WBBA recognizes InsideOut Solutions as the architect of WBBA’s website—the 2nd most visited state association website in the country… 

My Pillow, Inc.
920 Sixth Street West, Carver MN 55315
Phone 952-442-6199
Email:  thom@mypillow.com  Web:  www.mypillow.com
Thom & Laura Clapp
MyPillow handmade, washable bed & specialty pillows and mattress toppers caters to all three sleep positions by staying soft yet supportive. A special foam is fiber supported and will not go flat.  Non-allergenic, machine washable / dryable, anti-microbial, with a 10-year limited warranty.  MyPillow has the softness of down, the conformability of memory foam and is more adjustable than any pillow on the market!
                      

PAII—Professional Association of Innkeepers International
Web:  www.innkeeping.org  Email:  isabel@paii.org Isabel Abrey for membership information
Jay Karen, CEO  jay@paii.org
PAII has launched a nation-wide media campaign to promote B&Bs and Inn lodging titled A Better Way to Stay.  And we agree that it is! B&B associations and individual inns may support this effort.  PAII continues to advocate for the B&B industry with TripAdvisor, through legislation, and by enhancing the innkeeping profession with networking and education.
WBBA thanks PAII for their advocacy and new media campaign on the nation-wide stage.

Paramount Pixels
511 Hemlock St. South, Stillwater MN  55082
Phone 651-430-1068   Email: barb@paramountpixels.net  Web: www.paramountpixels.net
Don & Barb Trueman
Paramount Pixels provides affordable marketing tools for B&B’s including fresh new PHOTOGRAPHY, dynamic WEBSITES, and eye-catching RACKCARDS….all created to showcase the uniqueness of your inn.    Barb and Don Trueman, owners, are past innkeepers and understand the importance of visual marketing. Preview our work at www.paramountpixels.net.
WBBA recognizes Paramount Pixels as a valued Business Associate member, photographer of the 2010-2011 WBBA Directory Cover, and WBBA's seasonal photo-shoots.

Private Quarters...Bed and Bath Linens for Your B&B
1844 Chapin Court
Stoughton, WI  53589
Phone 608-239-2816  Email: amarkgraf@hotmail.com  Web: www.privatequarters.net/alexandra
Alexandra Markgraf, Your Independent Comfort Consultant
All you have to do is touch and feel the softness of our products and you will discover that they are nothing like you have ever experienced. Mattress & duvet covers, luxury sheets, comforts & throws and featherbeds. Helping build the bed of your dreams one layer at a time...Private Quarters and you!

Reservation Nexus
523 N State Rd 198—Suite 201, Salem UT  84651
801-623-1796  jbryce@resnexus.com  www.ResNexus.com
Jeff Bryce
Finding ways to eliminate time consuming tasks is the fresh approach to reservation software taken by ResNexus.  Combining online bookings + guest management + automated marketing, Reservation Nexus is like having a full time employee for pennies on the dollar.  Streamline your management with reports from occupancy to revenue to taxes.  And, make it simple for your guests, too, with a ‘one-click’ approach.  No hidden fees or commissions, just a low monthly or yearly investment, plus free set up and training.

Shaklee / Get Clean
130 N. Franklin Street, Poynette WI  53955
Phone 608-635-2177 or 608-575-0251  Email: britlivw@aol.com Web: www.bschoeneberg.myshaklee.com
Brit Schoeneberg, Connie Weihert
Shaklee Get Clean nontoxic cleaners have been green since 1956 when Shaklee began.  And, Shaklee is the #1 natural nutrition company for 55 years.

Sunset Hill Stoneware, LLC
1416 S. Commercial Street, Neenah, WI  54956
Phone: 800.509.4662, 920.886.1115 
Email:  info@shstoneware.com  Web:  www.shstoneware.com
Tom Dunsirn
American-made products are easy to find at Sunset Hill Stoneware – it’s all we make!  B&B innkeepers can build on the strength and credibility of their brand with our mug, bowl and vase collections.  Whether serving breakfast delights, to adding dashes of character throughout your inn, or offering to guests as a souvenir, our handcrafted pottery retains a lasting impression.  Since 1998, Sunset Hill Stoneware has been a family-owned, Wisconsin-based business known for distinctive handcrafted products featuring customized 3-dimensional clay medallions. 
WBBA recognizes Sunset Hill Stoneware as a valued Business Associate member. 

Velocity Payment Systems
4215 Enterprise Circle, Duluth MN 55811
Phone:  877-252-2944   Email: dave@govps.com    Web:  www.govps.net
Dave Allen
Velocity Payment Systems is endorsed by the WBBA as the recommended provider of credit card processing for WBBA members.  VPS has extensive knowledge and experience in the lodging industry.
The VPS / WBBA rate and fee structure gives WBBA members the lowest cost processing in the industry. 
WBBA recognizes Velocity Payment Systems as a valued Associate Business Member.

Wisconsin2GO Travel Zone
POB 1255, Lake Geneva, WI  53147
262-749-0083  Email: info@wi2gotravelzone.com   Web: www.wisconsin2gotravelzone.com
Tammy Dunn
The WISCONSIN2GO Travel Zone is a brand new mobile Wisconsin Welcome Center attending five festivals throughout the state annually.  We can bring your brochure or magazine to more than 250,000 festival attendees.  As an added bonus, you’ll receive a database of names and email addresses collected through the Official WI2GO Raffle.