Future Innkeepers Seminar Home > Future Innkeepers > Future Innkeepers Seminar
FUTURE INNKEEPER SEMINAR
Are you considering becoming an innkeeper?
NOTE as of July 3, 2009: Interest is growing in having a Fall Aspiring Innkeeper Seminar. Please call the WBBA Office at 715-539-9222 or email us at info@wbba.org if you would like to be added to the "list" of future innkeepers interersted in a Fall Aspiring Innkeeper Seminar.
The Wisconsin Bed & Breakfast Association's
Aspiring Innkeeper Spring Seminar 2009
will help you sort out the FACTS from the FALLACIES and FANTASIES!
Saturday April 18, 7 pm—9 pm NEW: Web Design Session
Sunday April 19, 9 am—5 pm Full Day Seminar
Location:Comfort Inn & Suites DeForest (Madsion) WI
We cordially invite attendees from our previous Aspiring Innkeeper Seminars to consider attending this special session!
SATURDAY evening:"Building a new web site and using the Internet ... the right way"
Simply put: the vast majority of your guests will find your B&B online ...
A properly designed website works for your inn by attracting lookers and converting them to bookers! Online marketing includes website design, functionality, optimization, availability / reservation services. Your website has only seconds to impress ... make them count and make them click! Jeff Logan, one of the top webmasters in the innkeeping industry, tells what future innkeepers need to know now about this most important component of promoting your inn.
At Sunday's full day seminar, a faculty of experienced innkeepers and industry professionals will present ...
Getting Started - licensing, zoning, contacts, resources...
Financing a B&B - sources & resources, private lenders, SBA loan guarantees ...
Buying an Inn - financing, determining fair price, types of ownership ...
Insuring a B&B - property coverage, liability issues, risk reduction
Business Basics, Accounts/Records/Taxes - keeping yourself and the IRS happy...
Occupancy - Return on Investment, typical WI occupancy, Average Daily Rate, tracking,policies ...
Marketing - what’s cost effective & what’s not, determining your niche ...
Generating Extra Income - income sources such as gift shops, events, rent-the-inn packages etc...
Electronic Innkeeping - Guest / Property Management systems, Reservation / Availability systems ...
Grim Realities & Fun Stuff - a plethora of ideas and practices focusing on the innkeeper's lifestyle...
What do guests want - the survey says ...and innkeepers say ...
After the topics above are exhausted ... ROUND TABLES:These small group sessions encourage further exploration of innkeeping issues. Moderated by an experienced innkeeper, topics can include insurance, amenity suppliers, first year experiences, events, where to market, policies, ‘green innkeeping’, combining outside jobs with innkeeping, etc.
FINAL Q&A: Ask the innkeeper panel your burning questions … you’ll discover there’s more than one way to do it the right way!
MATERIALS: Your seminar registration includes the Aspiring Innkeeper Binder, plus a hefty bag of innkeeping resource materials, and sample products / guest amenities. Available for purchase on site: B&B Guest and Innkeeper Survey Report, Developing a B&B Marketing Plan, So-You Want to be an Innkeeper, Innkeeping Unlimited, Cookbooks . . . and more.
Saturday April 18, 7pm - 9 pm NEW: Web Design Session (dessert + beverages included) $30
Sunday April 19, 9 am - 5 pm Full Day Seminar (refreshment breaks & lunch included)
First Person $150; Second Person from same potential inn $75
SAVE $50 by bringing your previously purchased Aspiring Innkeeper BINDER! NOTE: the seminar binder is the same as the binder in the $130 Aspiring Innkeeper package. However, the AI package also includes 4 innkeeping books retailing at $50, which are available for purchase at the seminar.
TIME: Please arrive 30 minutes ahead of the start time, to receive your materials and 'get settled'.
LOCATION: Comfort Inn & Suites, DeForest—just north of Madison on I 39-51. Take exit #126, go west on V for less than a mile. Special WBBA rate of $69 Phone 608-846-9100. OR visit www.wbba.org for nearby B&Bs!
WBBA ~ 108 South Cleveland Street ~ Merrill, WI 54452 ~ Kris Ullmer, Administrator
Phone 715/539-WBBA (9222) ~ Fax 715/536-2507 email us at info@wbba.org
ASPIRING INNKEEPER SEMINAR REGISTRATION
NAME __________________________________________________________
NAME 2nd attendee _____________________________________________
ADDRESS _______________________________________________________
CITY ____________________________ STATE _______ ZIP ___________
PHONE __________________________ FAX __________________________
E-MAIL ________________________________________________________
Visa/MC/Discover____________________________Exp. ______V-Code_____
$_____________Signed __________________________________________
PLEASE SUMMARIZE THE STATUS OF YOUR B&B PLANS:
________________________________________________________________
________________________________________________________________
PLEASE LIST ANY SPECIFIC QUESTIONS YOU WANT ANSWERED:
________________________________________________________________
________________________________________________________________
________________________________________________________________
April 18 Saturday evening 7 p.m. - 9 p.m.
April 19, Sunday all day 9 a.m. to 5 p.m.
| Saturday April 18, 7 pm—9 pm Web Design Session per person | $30 x # ____ = | ______ |
| Sunday 19, 9 am—5 pm Full Day Seminar | first person $150= | ______ |
| additional persons $75 x # ____ = | ______ | |
| SAVE $5 per person for both Saturday + Sunday seminars | $-5 x # ____ = | ______ |
| SAVE $50 when you bring your previously purchased binder (Sunday / first person registration only) | $-50 x 1 = | ______ |
| TOTAL_____________ | ||
Please send payment by check or credit card (or call us w/#) and completed registration to:
Wisconsin Bed & Breakfast Association ~ Kris Ullmer, Administrator
108 South Cleveland Street ~ Merrill WI 54452-2435
phone 715-539-WBBA (9222) ~ Fax 715-536-2507 ~ E-mail info@wbba.org
We will confirm your registration. Complement your seminar experience ... stay at a nearby Bed & Breakfast! Consult the WBBA Bed & Breakfast Directory or wbba.org (with maps!) for area lodging.