Future Innkeeper's Seminar
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FUTURE INNKEEPER SEMINAR
Are you considering becoming an innkeeper?
The Wisconsin Bed & Breakfast Association's Aspiring Innkeeper Seminar will help you sort out the FACTS from the FALLACIES and FANTASIES!
NOTE: this seminar will take place if there are enough registrations.
Final registration date is September 30. Full refund if seminar is not held.
TENTATIVE DATE: November 6 & 7, 2010
Saturday 7 pm—9 pm Web Design Session
Sunday 8 am—4 pm Full Day Seminar
Wilderness Resort, Wisconsin Dells
(attendee room rate $89 w/complimentary waterpark passes! Call 1-800-867-9453)
SATURDAY evening: “Building a new web site and using the Internet … the right way”
Simply put: the vast majority of your guests will find your B&B online ...
A properly designed website works for your inn by attracting lookers and converting them to bookers!
Online marketing includes website design, functionality, optimization, availability / reservation services.
Your website has only seconds to impress … make them count and make them click!
Jeff Logan, one of the top webmasters in the innkeeping industry, tells what future innkeepers need to know now about this most important component of promoting your inn.
Sunday full day seminar: a faculty of experienced innkeepers and industry professionals will present ...
Getting Started - licensing, zoning, contacts, resources...
Financing a B&B - sources & resources, private lenders, SBA loan guarantees ...
Buying an Inn - financing, determining fair price, types of ownership ...
Insuring a B&B - property coverage, liability issues, risk reduction
Business Basics, Accounts/Records/Taxes - keeping yourself and the IRS happy...
Occupancy - Return on Investment, typical WI occupancy, Average Daily Rate, tracking, policies ...
Marketing - what’s cost effective & what’s not, determining your niche ...
Generating Extra Income - income sources such as gift shops, events, rent-the-inn packages etc...
Electronic Innkeeping - Guest / Property Management systems, Reservation / Availability systems ...
Grim Realities & Fun Stuff - a plethora of ideas and practices focusing on the innkeeper's lifestyle...
What do guests want - the survey says ...and innkeepers say ...
After the topics above are exhausted ... ROUND TABLES:
These small group sessions encourage further exploration of innkeeping issues. Moderated by an experienced innkeeper, topics can include insurance, amenity suppliers, first year experiences, events, where to market, policies, ‘green innkeeping’,
combining outside jobs with innkeeping, etc.
FINAL Q&A: Ask the innkeeper panel your burning questions … you’ll discover there’s more than one way to do it the right way!
MATERIALS: Your seminar registration includes the Aspiring Innkeeper Binder, plus a hefty bag of innkeeping resource materials, and sample products / guest amenities. Available for purchase on site: B&B Guest and Innkeeper Survey Report, Developing a B&B Marketing Plan, So-You Want to be an Innkeeper, Innkeeping Unlimited, Cookbooks . . . and more.
SAVE $50 by bringing your previously purchased Aspiring Innkeeper BINDER! NOTE: the seminar binder is the same as the binder in the $130 Aspiring Innkeeper package. However, the AI package also includes 4 innkeeping books retailing at $50, which are available for purchase at the seminar.
TIME: Please arrive 30 minutes before the session begins to receive your materials and 'get settled'.
ASPIRING INNKEEPER SEMINAR REGISTRATION
NAME ___________________________________________________________________
NAME 2nd _______________________________________________________________
ADDRESS _______________________________________________________________
CITY _____________________________ STATE __________ ZIP ___________________
PHONE ___________________________ E-MAIL _______________________________
Want to keep up with B&B trends, specials, packages, etc? Receive our monthly e-newsletter: ___ Yes send! ____No
Visa, MasterCard, Discover # ________________________________________________
Exp. _____________V-code__________$ _______ Signed ________________________
PLEASE SUMMARIZE THE STATUS OF YOUR B&B PLANS:
_________________________________________________________________________
_________________________________________________________________________
PLEASE LIST ANY SPECIFIC QUESTIONS YOU WANT ANSWERED:
_________________________________________________________________________
_________________________________________________________________________
Saturday 7 pm—9 pm Web Design Session per person $ 30 x # ____ = ______
Sunday 8 am—4 pm Full Day Seminar first person $ 150 = ______
additional persons $ 75 x # ____ = ______
SAVE $5 per person for both Saturday + Sunday - $ 5 x # ____ = ______
SAVE $50:bring your previously purchased binder - $ 50 x 1 = ______ (Sunday / first person registration only)
TOTAL _____________
Register thru our online store: https://www.wbba.org/productcart.php?viewproductid=53
or
Mail this registration form and payment (check or credit card / or call us w/ #) to:
Wisconsin Bed & Breakfast Association
108 South Cleveland Street ~ Merrill WI 54452-2435
phone 715-539-WBBA (9222) ~ Fax 715-536-2507 ~ E-mail info@wbba.org
We will confirm your registration and include directions to the seminar site.
WBBA’s Annual Conference & Trade Show immediately follows the Aspiring Innkeeper Seminar.
You are invited to attend … and enjoy $50 off your Conference registration with the purchase of the Seminar Registration + AI Boxed Set
