Wisconsin B&B Association

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Become a WBBA Business Associate Member!

Becoming a Business Associate Member will highlight you and your company’s product or service to over 100 member inns who are in search of the right products and services that will enhance and grow their businesses.


  • You and your company’s contact information, descriptive paragraph, logo and direct link to your website will appear on the WBBA website.
  • Feature Spotlight on our monthly Member Update electronic newsletter on a rotating basis.
  • Invitations to our annual conference and list of attendees as requested.
  • For Realtors, complimentary listings (up to 3)  on our popular “Inns for Sale” page on our website for the first 6 months ($125 value per listing) and 25% off future listings.

If you assist innkeepers to efficiently manage the B&B, foster the signature ambiance of the inn and its amenities or enhance the guests’ experience, we invite you to join us as our Business Associate Member.

Amenities for the Guest or for the Inn
Food & Beverage
Inn Management: Taking Care of Business
Buying/Selling Your Inn

Your investment is $200/year for new membership or $175/year for membership renewal.

Apply for WBBA Business Associate Membership … Anytime is a good time!

To pay by check: Click on the link below, fill out the attached membership application, print and mail it back with your check to:

Wisconsin Bed and Breakfast Association
644 Hillcrest Drive, Suite #7
Waupaca, WI  54981

To pay by credit card:
    1. Go to shop our store.
    2. Click on the link below, fill out the membership application and scan/email
        to info@wbba.org or mail to the WBBA address above.

2016 WBBA Business Associate-Vendor Membership Application form



Business Associate Members Directory

The following businesses provide services and products to the innkeeping industry.  These businesses, often small business entrepreneurs like innkeepers, are committed to:   

  • Assist innkeepers to efficiently manage the B&B
  • Foster the signature ambiance of the inn and its amenities 
  • Enhance the guests' experience.  

We invite you to contact these businesses... they are at your service!

Find out how you can become a WBBA Business Associate 


Amenities for the Guest or for the Inn
Food & Beverage
Inn Management: Taking Care of Business


Amenities: for the Guest or for the Inn

Comphy Company                                                                                  
Pamela Dujmovich
7034 Portal Way #110,
Ferndale, WA  98248 


LUXURY. QUALITY. DURABILITY. SERVICE. We are proud to be the leading provider of massage linens to the spa world, and now the benefits of our luxurious fabrics are available for your home. Comphy products were developed specifically for spa and offer the best in durability, sustainability, design and quality. In addition, Comphy is known for excellent customized service. Most importantly, Comphy linens live up to their name. The indescribably soft feel of the high-performance, superior quality microfiber is comparable to 600 thread count sheets.

Deneen Pottery
Custom Coffee Mugs and More

Peter Deneen

888-646-0238, 651-646-0238
2325 Endicott Street
St. Paul, MN  55114


Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs.  Our products celebrate our heritage, our sense of community, and our customers.  We’re proud to be manufacturing handmade stoneware in the USA.

All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer.  While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.

Sunset Hill Stoneware, LLC
Tom Dunsirn
800-509-4662, 920-886-1115
1416 S. Commercial Street, Neenah, WI  54956


American-made products are easy to find at Sunset Hill Stoneware – it’s all we make!  B&B innkeepers can build on the strength and credibility of their brand with our mug, bowl and vase collections.  Whether serving breakfast delights, to adding dashes of character throughout your inn, or offering to guests as a souvenir, our handcrafted pottery retains a lasting impression.  Each piece of stoneware is created using high-fired clays and the finest quality of lead-free glazes making them extremely durable and food safe. Under normal use, our Signature Stoneware products are oven, microwave and dishwasher safe. Ask about our B&B Guarantee!

Sunset Hill Stoneware is a family-owned, Wisconsin-based business known for their distinctive handcrafted products featuring customized 3-dimensional clay medallions.  Since 1998, the company has combined old world technologies with modern innovations to create functional stoneware for customers ranging from Fortune 500 companies to national parks, museums, gift shops, bed & breakfast inns and resorts.

Verlo Mattress - Commercial Sleep
Bobby Cleveland - Commercial Sleep Manager
301 N Broadway, Suite 300
Milwaukee, WI 53202


Commercial Sleep by Verlo Mattress offers a durable line of supportive mattresses worthy of your investment. You can trust Verlo to build mattresses that are made to your specific needs, knowing that Verlo’s quality will protect your B&B’s reputation and cultivated brand.

Your guests work hard and play even harder! After a long day of enjoying the amenities your B&B has to offer, they need a good night's sleep so they can get up tomorrow and do it again! Guests have consistently identified sleep as one of the critical parts of their experience. Smart B&B operators are uniquely positioned to capitalize on this by shifting their focus to the most important part of the room – the bed. At Verlo, we believe everyone deserves a comfortable night’s sleep – especially your guests.

Let us show you how Verlo can create sleep solutions that keep your guests coming back year after year and convert mattresses from an expense in your budget into a revenue stream!


Berkshire Amenities Group, Inc
Gene Faul
P.O. Box 753
Sheffield, MA 01257


Berkshire Amenities Group supplies Premier Bed and Breakfast across North America with the worlds best bathrobes, towels, and sheets from Monarch/Cypress. Plus down products from Down, Inc, pillows from Harris Pillow Co, and luxurious amenities from Duck Island. CEO Gene Faul has been serving best hotels and inns since 1980.


Food & Beverage

Midwest Foodservice Expo
800-589-3211, 608-270-9950
2801 Fish Hatchery Road
Madison, WI 53713


The Midwest Food Service Expo, hosted by the Wisconsin Restaurant Association, is coming March 12-14, 2018 to the Wisconsin Center in Milwaukee! It’s everything you need for Workforce, Marketing, Operations & Business Building. It's all about exhibits, education and unexpected moments you'll find along the way. It’s the ultimate business experience for food, beverage and hospitality professionals in the Midwest region. Come hear keynote speaker Eric Chester with an uplifting, inspiring and content-rich presentation on how to experience being “On Fire” in the workplace and how to lead unified, engaging teams. As a trade-only event, attendees must be affiliated with the foodservice and hospitality - see Kermiath McClendon for a special promo code! Please visit our website at www.everythingfoodservice.org for complete details and online registration.


Inn Management: Taking Care of Business


RezOvation By HomeAway Software, Inc.
Chris Noonan 
1011 West 5th Street, Suite 300
Austin, TX  78703


RezOvation is part of the HomeAway family, and is the industry leader in property management systems and online reservations for small hotels, inns, and the B&B market.  Over 7,500 properties actively use RezOvation and Webervations software.  A sister company to BedandBreakfast.com, RezOvation's suite of products is ideal for bed and breakfasts, inns, boutique hotels, lodges, motels, and many other types of businesses.

The B&B Team
Peter Scherman -
434-286-4600 - scherman@bbteam.com
Rick Wolf - 207-967-1995 - rick@bbteam.com
P.O. Box 399
Scottsville, VA  24590


We are The B&B Team®. If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker & consulting services. We are a diverse group of experienced professionals, who also happen to be friends, with one mission: to help you reach your personal and financial goals in the Innkeeping industry. As licensed real estate brokers and Innkeeping consultants with offices in several states, The B&B Team® helps you achieve the success you deserve nationwide.


Richard Aday, Alfred Aday, E. Scot Fuller-Beatty
PO Box 95438
Seattle, WA 98145


ThinkReservations provides a fast, professional and comprehensive platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and direct connectivity with channels such as Booking.com, Expedia and TripAdvisor, ThinkReservations is ready to unify and automate every part of your business to make it more profitable and productive.

The Tiffany Agency, Inc.
Insurance Services – all lines.
David Tiffany, Tammara Tiffany   
W2745 County Road D
Elkhorn  WI  53121


Rural Mutual provides coverage to Wisconsin Innkeepers in these critical areas:
·         Business Property and Property Damage Liability
·         Business Liability
·         Business Auto
Rural Mutual Insurance Company has been recognized by the Ward Group (an independent insurance rating company) as being one of the top 50 insurance companies in the U.S. Each year, Wards analyzes 3000 property-casualty insurance companies over a 5-year period on income return, policyholder surplus, efficiency, safety and consistency. Each Ward's 50® company has passed all safety and consistency screens and achieved superior performance over the five years analyzed.

WBBA thanks Dave and Tammara Tiffany for presenting “B&B Insurance – What You Should Know” at WBBA’s Aspiring Innkeeper Seminars.


Rural Mutual Insurance Company
Bill Kriese 
1241 John Q Hammons Drive, Suite 200
Madison, WI  53717


Local commercial knowledge with local experience. That's how Rural Mutual Insurance has been protecting businesses in Wisconsin since 1934. If something unexpected happens to your business, wouldn't you want to be protected by a local company that knows you and your needs? Rural Mutual is the third largest writer of commercial business in the state of Wisconsin. Since we only do business in Wisconsin, premiums paid here, stay here to keep Wisconsin strong. Contact your local Rural Mutual Insurance expert or visit us at ruralmutual.com to learn how you can keep Wisconsin strong.

Strategic Health Insurance Partners (SHIP)
Larry Goebel
76 Western Avenue
Fond du Lac, WI  54935


At Strategic Health Insurance Partners, Inc. (SHIP, Inc.) Our mission is to help clients with the different health insurance options available.  With over 50 years of experience in the area of health insurance.  Choosing the right health plan has become extremely complicated.  Individuals need to look at provider networks, drug formularies, tax subsidies, cost reduction plans, as well as an array of other factors.

SHIP, Inc. assists clients by navigating them through their health insurance options so they can make an educated decision.  Our agents will review all the above factors to help their clients choose the most appropriate plan to fit their client's individualized needs.

Casablanca Ventures
Wynn Salisch
245 West 104th Street #4E
New York, NY  10025


America’s only hotelier-owned merchant payments advocate dedicated to helping fellow Innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance.  Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specific needs, and our highly personal and responsive client service has given us the highest client loyalty rate in the payments industry.



Janice Hurley - In-Market Strategic Sales Executive
512-505-1457 (desk), 512-496-9930 (mobile)
1011 W. Fifth Street, Suite 300
Austin, TX  78703
bedandbreakfast.com (skype)  


BedandBreakfast.com is the most comprehensive global site for inspiring, planning and booking B&B travel. With more than 12,000 properties worldwide and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions, photos, and consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates.

InsideOut Solutions
Patricia McCauley - President
360-683-5774, 800-500-8401
1271 3 Crabs Rd.
Sequim, WA 98382

InsideOut Solutions is an integrated marketing company that has specialized in Bed & Breakfast marketing for over 20 years. InsideOut will begin with your B&B’s branding and than develop website and print materials to reflect your Inn’s personality. Our Internet marketing team will optimize your website for search placement and also help you implement your social media plan making it easier for guest to find you and book.

Your contact is Patricia who is happy to discuss your plans and needs. She is an expert on current marketing trends in the tourism industry. She speaks at numerous conferences across America and is ready to talk to you about your marketing needs.

Gifford Video
Tom Gifford
11328 N. Bobolink Ln.
Mequon, WI  53092


Tired of slideshows illustrating your spectacular property?  Like blockbuster movies, your establishment IN VIDEO will KNOCK THEIR SOCKS OFF and truly let website browsers learn about your Inn/surroundings. Custom video packages with footage from a variety of cameras (drone, steadycam, slidercam) combined with an Inn Keeper interview, music, and your logo to romance customers right through your front door.  And we're not shooting for "next season". Award-winning, 30+-year videographer Tom Gifford can deliver your video within two weeks.  Video marketing is here NOW.  Peak the interest of curious travelers. Say it with me...lights, camera, ACTION!



SpinVision Virtual Tours
Jonathan Leuthe
800 Wisconsin Street, Suite #418, Mailbox #34
Eau Claire, WI 54703


SpinVision® is a interactive video & virtual tour consulting agency based in Eau Claire, WI. Founded in 2011, SpinVision® specializes in showcasing local businesses, healthcare facilities and high-end real estate online with a proprietary blend of interactive media, technology and education-based sales marketing. SpinVision® specializes in custom virtual tours, aerial and video technology with advanced online & mobile marketing tools for real estate, business & tourism industries. SpinVision is "How You View Property Online™".


Graydient Creative
Chris Remington
100 E Wisconsin Ave, Suite 1750
Milwaukee, WI  53202


For more than 12 years, the team at Graydient Creative, a full-service marketing agency based in Milwaukee, has partnered with hospitality clients on their digital, print and branding needs. Graydient builds award-winning websites, stunning mobile apps and eye-catching print campaigns. Hospitality marketers trust Graydient to develop social media and search engine marketing strategies that drive traffic, create awareness and convert website visitors to guests.

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