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ANNOUNCING OUR 2017 CONFERENCE
WBBA 29th Annual Meeting, Conference & Trade Show
December 4 - 6, 2017 - Monday through Wednesday
(Aspiring Innkeeper Seminar: Sunday, December 3, 2017)
The Abby Resort ~ The Lake Geneva Experience ~
269 Fontana Boulevard, Fontana, WI 53215
Back by popular demand: TRADE SHOW time increased! Our vendors have a 1,2, or 3 day option!
You've asked for it! Innkeeper attendees will have more time with their industry partners – the businesses that provide the products & services for managing the inn, guest amenities, etc. Attendees will have the chance to visit industry partners throughout the conference, before sessions, after sessions, or at breaks.
We will also continue to have dedicated TRADE SHOW time on Wednesday, December 6th and look forward to welcoming many old and new vendor partners alike.
During the Wednesday TRADE SHOW, no other events are scheduled so innkeepers and vendors have each other’s undivided attention or to finish up business from the previous days!
Lunch immediately follows with the Industry Vendor Program: each briefly introduces their business and (if they participated) draws the winning business card from those collected at their booth.
The WBBA thanks this year's PLATINUM Sponsors: BedandBreakfast.com/RezOvations, ThinkReservations, and SpinVision ~ and all our vendor partners for their support!
Join US For This Festive & Fabulous Conference
Some Conference Program Highlights - the innkeeping trends and topics you want to hear!
Welcome Philip Sassano, The Design Coach! Artist, contractor and design professional, Philip owns a full service interior design & creative service company in downtown Lake Geneva, www.thedesigncoach.com Featured on HGTV-- House Hunters Renovation, The Design Coach Radio Show on Radio 96.1 WLKG, and in Distinctive Homes of America, Lakeshore Living, Lake & Country, and Luxe -Interiors Design magazines, Philip will show us how interiors are the stage on which we live our lives, places of peace and inspiration! No matter your style of B&B, you won't want to miss this dynamic presentation that will also include the importance of matching the look of your Inn to reinforce the brand of your business and why and how to create a "legacy wall" at your Inn!
We welcome Secretary Stephanie Klett for our banquet dinner speaker. If you’re having fun, Stephanie Klett is having fun! As Secretary of the Wisconsin Department of Tourism, her job is to show the world how fun is done by inviting visitors and residents to travel Wisconsin. More than anything, she connects with people in the tourism industry, respects their hard work, innovation, and customer service that make visitors want to return to Wisconsin year after year. Through her own personal brand of storytelling and humor, Stephanie will open up our evening festivities by giving us a glimpse into her world of fun!
We are very excited to bring together a distinguished panel, "Getting the Attention You Deserve--Media Coverage In A Changing World", moderated by Gary Knowles, Columnist, Photographer, Producer, President Knowles Communication, & President of the Midwest Travel Journalists. Bringing together experts in travel tourism: Mary Bergin, writer, journalist, author of the Wisconsin Supper Club Cookbook and more, brings her expertise on Midwest travel, regional foods and environmental sustainability to the table, ~ Kit Bernardi, travel journalist, editor, photographer, and marketer, with articles and photography published in U.S. News & World Report, USA Today GoEscape Magazine, Midwest Living and more shares with us her journeys in words & photographs and more Joy Cardin, brings 31 years at Wisconsin Public Radio (WPR), including 14 years as host of "The Joy Cardin Show" and work as a reporter/anchor to the table. We will hear and understand how to put the spotlight on our businesses!
Paul Gasser. Instructor, University of Wisconsin-Platteville and Viterbo, Marriage and Family Therapist for St. Joseph’s Healthcare-Gundersen/Lutheran will be conducting two sessions, How to Deal with Difficult People – Part One and How to Deal with Difficult People - Part Two - Stress Relief for Healthy Body and Mind. His information, ideas, and strategies will help you to immediately feel more in control and help develop the right balance between your work and personal life.
Robert Pesche, Owner, Pesches Floral Design, Lake Geneva, and his team of designers, will spark your creativity and inspire your imagination in a workshop/demonstration on beautiful cutting-edge floral creations for your B&B holiday decorating! If you are tired of the same wreath, fireplace mantel and table-top display, this session will teach you how to get a new festive look to wow! Make sure you stop by their beautiful greenhouses and shop ~ so you have everything you need!
Dr. Jay Dampier, University of Wisconsin Extension Educator and Assistant Professor in the Department of Community Resource Development. will present "Keeping Guests Happy: New Ideas on Customer Service", teaching you how to individualize your customer service approach –on the fly. Consideration will be given to understanding your own personality temperament, and how to adjust your communication style in order to serve your guests better, based on their temperament. The session will also include a discussion and application on how a guest's generational difference can affect their worldview and how to adjust your communication to give them the best service possible.
Also the latest in Google Analytics, Traveler & Innkeeping Trends, Website Design, Short-Term Rentals/Airbnb, Reservation Systems, OTA's, Photography & Video, Breakfast & Beyond,
and so much more...
and... you won't want to miss the Holiday Gala Reception, Monday, December 4th, 7pm, ~ The Waterfront ~The Abbey Resort~ a festive evening of food, fun, fa-la-la-la-laaling and friends !
Sunday, December 3, 2017
Aspiring Innkeeper Seminar
Future Innkeepers get a realistic look at the business of innkeeping from experienced innkeepers and industry professionals.
Seminar Lunch (included) Separate Registration
(details at http://www.wbba.org/mem_seminar.php)
Monday, December 4, 2017
Arrive on Monday, December 4th for learning, fun, networking, vendors, and to take that much needed and well-deserved break!
Innkeeper Sessions and classes beginning mid-morning - Important information you need to know! Stay & Learn throughout the afternoon - vendor one-on-ones and scheduled meetings.
Visit Our Vendors
10:30 - 11:30
Option 1: "What is a Property Management System (PMS) and Why Do I Need It?" E. Scot Fuller-Beatty, Senior Account Manager, ThinkReservations - With over 80% of lodging reservations being made online, it is vital to have operations in place for your business to survive. We’ll look at automating multiple facets that go into managing your business while learning how to save time--something that can be more valuable than money for an innkeeper. Who likes to do office work? Let your Property Management System automate those tasks for you!
Option 2: "What’s New at BedandBreakfast.com & RezOvation?" Janice Hurley, Head of Industry Relations, BedandBreakfast.com- Janice will bring you up to speed. 2017 has been a busy year for all! This is the perfect opportunity to get an update on what we've accomplished in 2017 and what's coming down the pipeline in 2018.
Option 3: Jonathan Leuthe - SpinVision - TBD
Additionally, Heather Turner, Owner at Forfeng Designs and Media /Marketing Director at PAII (Professional Association of Innkeepers International), http://www.forfengdesigns.com will be conducting 20-minute one-one-one appointments (sign-up upon arrival) throughout the late morning/afternoon, to help you with YOUR specific questions/issues on any of the following: Facebook, Pinterest, YouTube, Blogging, General Website Analysis, Competitive Research, Organic SEO, General Review of Marketing Materials, Media Crisis Management, TripAdvisor or other Marketing. Note: Ensure you bring all information to access your accounts (log-in/passwords etc. Bring laptop computer if possible)
Visit our Vendors
11:45 - 12:45
Option 1: "Unlocking Your Full Potential: Discover How ThinkReservations Can Transform the Way You Operate Your Business" E. Scot Fuller-Beatty, Senior Account Manager, ThinkReservations - The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business, pricing your rooms, and the way you are interacting with your customers. At ThinkReservations, we have worked with hundreds of businesses and created a professional and comprehensive platform that will enable you to take advantage of these new opportunities. Join E.Scot Fuller-Beatty, Senior Account Manager at ThinkReservations, as he walks you through features such as Yield Management, Channel Management, Guest Interactions, and Operation Management. This is guaranteed to be a presentation you will not want to miss!
Option 2: Janice Hurley - BedandBreakfast.com/RezOvations - Top Marketing Challenges for Members - Working OTA’s + Tracking Return on Investment - In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. The top two marketing challenges were working with OTA’s and measuring marketing ROI. In this session we’ll discuss strategies to help you better manage both of these important parts of your business. Defining Return & Investment. You spend "$X" on your marketing, you book "X" rooms, you make "$X," BUT, do you analytically track where your guests are finding you? (FYI: You absolutely CANNOT RELY on where a guest TELLS YOU they found you! And we’ll show you WHY!) We will show you how to mathematically track how much you spend in any one place to compare the places your guests are finding you. Do this, and you can see if your NET is worth the investment. We'll also look at tools in tracking directory, print and more!
Option 3: Jonathan Leuthe - SpinVision - TBD
Additonally, Heather Turner, Owner at Forfeng Designs and Media/Marketing Director at PAII (Professional Association of Innkeepers International), http://www.forfengdesigns.com will be conducting 20-minute one-one-one appointments (sign-up upon arrival), throughout the late morning/afternoon, to help you with YOUR peciific questions/issues on any of the following: Facebook, Pinterest, YouTube, Blogging, General Website Analysis, Competitive Research, Organic SEO, General Review of Marketing Materials, Media Crisis Management, TripAdvisor or other Marketing. Note: Ensure you bring all information to access your accounts (log-in/passwords etc. Bring laptop comuter if possible). If needed, appointments can extend into the afternoon.
Visit our Vendors
1:00 - 7:00
Stay & Learn - Visit our vendors, vendor one-on-one's, scheduled meetings.
Tour & Shop Lake Geneva - Get a jump-start on your holiday shopping in the beautiful, quaint, and historically rich city that was once known as "The Newport of the West". Innsider tips of where to go for deals, demonstrations, sights, tours & more. Free shuttle for The Abbey Resort guests.
The Abbey Resort Avani Spa Specials - Deep discounts/book early! Information can be found here:
Avani Spa Information
7:00 - 10:00
Holiday Gala Private Reception!
Meet and greet old and new friends during this festive holiday gala! Delicious hors d'oeuvres, cash bar, entertainment, and silent auction table open. In the spirit of the season, please bring a food item(s) to the gala for our food drive. We have coordinated with The Abbey Resort to donate the food to the Walworth County Food Pantry, which is located in Elkhorn. Holiday attire suggested!
Tuesday, December 5, 2017
8:15 - 9:15
Opening Session - Philip Sassano, The Design Coach, Artist, contractor and design professional, Philip owns a full service interior design & creative service company in downtown Lake Geneva, www.thedesigncoach.com Featured on HGTV-- House Hunters Renovation, The Design Coach Radio Show on Radio 96.1 WLKG, and in Distinctive Homes of America, Lakeshore Living, Lake & Country, and Luxe -Interiors Design magazines, Philip will show us how interiors are the stage on which we live our lives, places of peace and inspiration! No matter your style of B&B, you won't want to miss this dynamic presentation that will also include the importance of matching the look of your Inn to reinforce the brand of your business and why and how to create a "legacy wall" at your Inn!
Visit Our Vendors
9:30 - 11:45
Breakout Sessions (2 sessions with 3+ options at each: 6+ choices!)
"Understanding Yield Management Strategies"- E. Scot Fuller-Beatty, Senior Account Manager, ThinkReservations - The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences.
"It's New, It's Exciting, It's What You Need To Know In Websites" -Patricia McCauley, President, InsideOut Solutions
"How to Deal with Difficult People – Part One" Paul Gasser, Marriage and Family Therapist for St. Joseph’s Healthcare-Gundersen/Lutheran, Instructor for the University of Wisconsin-Platteville and Viterbo - Have you ever had that one customer that was really frustrating and you weren’t sure of how to deal with them in positive manner? Despite your best efforts, the interaction between you and this customer turned out poorly.
"How to Deal with Difficult People - Part Two - Stress Relief for Healthy Body and Mind" Paul Gasser, Marriage and Family Therapist for St. Joseph’s Healthcare-Gundersen/Lutheran, Instructor for the University of Wisconsin-Platteville and Viterbo - Owning your own business can be stressful. As a result of this stress, we don’t often don’t take good care of ourselves.
Janice Hurley - BedandBreakfast.com/RezOvations - "Tracking Trends In The Ever Changing Landscape of B&B Travel!" We will share detailed information dissecting BedandBreakfast.com's quarterly traveler trends surveys. BedandBreakfast.com conducts quarterly surveys of thousands of B&B goers so as to better learn how we, as an industry, can always stay ahead of and surpass traveler expectations. In our surveys we monitor many things including online booking habits, triggers that get folks to book, etc., but in particular, trends among those folks who specifically love staying at B&Bs. In our Traveler Trends presentation we'll dig deeper into some of the trends we're seeing, and share with you various ways in which you can capitalize on the ever emerging trends of today's traveler.
"Credit Card Processing Explained...At Last!", Wynn Salisch, CEO, Casablanca Ventures, Credit card processing is confusing to almost everyone, from the rates and fees to PCI compliance to new technologies like EMV. This session will finally explain, in plain English, how payments flow through the system, its various participants, how rates and fees are set and how they can be reduced, and much more.
"Why Reviews Matter", Jeff Logan, Jeff Logan Proactive, Google changes its algorithm constantly, and in 2016 they added reviews into their ranking factors. They want to see reviews not only on Google but TripAdvisor, Facebook and Yelp and how many positive and negative ones you are getting. We will detail how to get more positive reviews and how to stop negative ones from ever happening again. But if you get a negative review we have a great 5 point program on how to reply.
Visit Our Vendors
Check back for continuous additions/updates
12:00 - 2:00
WBBA Membership Meeting/Lunch
2:15 - 3:15
We are very excited to bring together a distinguished panel, "Getting the Attention You Deserve--Media Coverage In A Changing World", moderated by Gary Knowles, Columnist, Photographer, Producer, President Knowles Communication, & President of the Midwest Travel Journalists. Bringing together experts in travel tourism: Mary Bergin, writer, journalist, author of the Wisconsin Supper Club Cookbook and more, brings her expertise on Midwest travel, regional foods and environmental sustainability to the table, ~ Kit Bernardi, travel journalist, editor, photographer, and marketer, with articles and photography published in U.S. News & World Report, USA Today GoEscape Magazine, Midwest Living and more shares with us her journeys in words & photographs and more Joy Cardin, brings 31 years at Wisconsin Public Radio (WPR), including 14 years as host of "The Joy Cardin Show" and work as a reporter/anchor to the table.
We will hear and understand how to put the spotlight on our businesses!
3:30 - 5:15
Breakout Sessions (2 sessions with 3 options at each: 6 choices!)
Robert Pesche, Owner, Pesches Floral Design Lake Geneva, and his team of designers, will spark your creativity and inspire your imagination in a workshop/demonstration on beautiful cutting-edge floral creations for your B&B holiday decorating! If you are tired of the same wreath, fireplace mantel and table-top display, this session will teach you how to get a new festive look to wow! Make sure you stop by their beautiful greenhouses and shop ~ so you have everything you need!
"Keeping Guests Happy: New Ideas on Customer Service" Dr. Jay Dampier, University of Wisconsin Extension Educator and Assistant Professor in the Department of Community Resource Development - Often overlooked, customer service can be a key component in giving your guests the best possible experience. This session’s purpose will be to teach you how to individualize your customer service approach –on the fly. Consideration will be given to understanding your own personality temperament, and how to adjust your communication style in order to serve your guests better, based on their temperament. The session will also include a discussion and application on how a guest's generational difference can affect their worldview and how to adjust your communication to give them the best service possible.
"Licensing & Inspections", James Kaplanek, Retail Food and Recreational Technical Section Chief, Wisconsin Department of Agriculture, Trade & Consumer Protection (WDATCP) ~ With licensing moved from the Department of Health to the DATCP, the Department's technical & licensing specialist will get give us a refresher on current licensing (B&B, TRH, Hotel/Motel) specifics, inspection goals, process and training, contacts and time for Q&A.
"Get Updated On Short-Term Rentals & Airbnb", James Kaplanek, Retail Food and Recreational Technical Section Chief, Wisconsin Department of Agriculture, Trade & Consumer Protection (WDATCP) will be discussing the passing of WI Assembly Bill 64 Short Term Rentals, specifics, the Department's role and Q&A.
"Food Costing 101 for B&Bs", Heather Turner, is a graduate of the Culinary Institute of America, and has spent more than 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America,” Chef Yves Labbe at 4-Star acclaimed restaurant, Le Cheval D’or, and has been the Executive Chef at several leading restaurants. In 2003 she started her own business, Forfeng Designs and Media, which combines hospitality consulting with marketing for a variety of businesses. Through her distinguished experiences, she shows us the importance of food costing and how to do it in our own B&B's!
Visit Our Vendors
Check back for continuous additions/updates
5:15 - 6:15
6:00 - End
Grand Banquet - Secretary Stephanie Klett, Wisconsin Department of Tourism: Speaker Opener - Dinner, Presidents Award, Silent Auction, Dessert Auction. Please bring both a silent auction item(s) and a dessert(s) for the dessert auction!
Wednesday, December 6, 2017
9:00 - 12:00
12:15 - 1:15
Lunch, Vendor Showcase, drawings/giveways
1:30 - 3:00
Round-Table Discussion/Innkeeper Topics to keep you in the know - TBD
*Adjourn by 3:00*
~Keep Checking Back as Further Details Forthcoming ~
Ways to Register:
Register Online Here
Print off this form, fill in the information, and mail it back with your check (or by filling in your credit card information on the form, or by calling us with your credit card information at 715-942-8180. *A 2.5% Swipe Fee will apply at the time of processing)
------------Below are our 2017 Innkeeper Trade Show Vendors------------
Watch for continuous updates
BedandBreakfast.com is the most comprehensive global site for inspiring, planning and booking B&B travel. With more than 12,000 properties worldwide and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions, photos, and consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates.
SpinVision specializes in custom Virtual Tours, aerial and video technology with advanced online & tolls for real estate, business & tourism industries. SpinVision "How You View Property Online".
ThinkReservations - Platinum Sponsor!
Richard Aday, Alfred Aday, E. Scot Fuller-Beatty
1700 7th Ave Ste 116 #173, Seattle, WA 9810
email@example.com firstname.lastname@example.org email@example.com
ThinkReservations provides a fast, professional, and comprehensive platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and DIRECT connectivity with channels such as Booking.com, Expedia, TripAdvisor, BedandBreakfast.com, and Airbnb. ThinkReservations is ready to unify, automate, and make every part of your business more profitable and productive.
Innkeepers tell me I have a gift for delivering five-star gracious hospitality with enthusiasm and maturity. You can rest assured your guests will be treated with attentive service, delivered the way you want. My mission is to provide you with peace of mind while you are away and to ensure your business is well cared for-your way-in a confidential and professional manner. Your guests will hardly know your're gone!
Berkshire Anenities Group supplies Premier Bed and Breakfast across north America with worlds best bathrobes, towels, and sheets from Monarch/Cypress. Plus down products from Down, Inc, pillows from Harris Pillow Co, and luxurious amenites from Duck Island. CEO Gene Faul has been serving best hotels and inns since 1980.
515 N State Street, Suite 2320, Chicago, IL 60654
At Booking.com, we connect travelers with the world's largest selection of incredible places to stay.
245 West 104th Street #4E, New York, NY 10025
America's only hotelier-owned merchant payments advocate dedicated to helping fellow innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance. Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specific needs, and our highly personal and responsive client service has given us the highest client loyalty rate in the payments industry.
Hopitality and spa robes, wraps and throws for the finest luxury lodging properties in the world. Our commitment to manufacturing the best in class apparel enhances your brand reputation and the ultimate delight of your guests. We have our own embroidery in house and no minimums.
7034 Portal Way, #110, Ferndale, WA 98248
Luxury. Quality. Durability. Service. We are proud to be the leading provider of massage linens to the spa world, and now the benefits of our luxurious fabrics are available for your home. Comphy products were developed specifically for spa and offer the best in durability, sustainability, design and quality. In addition, Comphy is known for excellent customized service. Most importantly, Comphy linens live up to their name. The inndescribably soft feel of the high-performance, superior quality microfiber is comparable to 600 thread count sheets.
Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs. Our products celebrate our heritage, our sense of community, and our customers. We’re proud to be manufacturing handmade stoneware in the USA. All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer. While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.
DI, LLC is an exceptional manufacturer of window and bed treatments for the hospitality industry.
Favorite Products offers a diverse line of branded products for the foodservice and retail channels. We look forward to the opportunity to serve you. We will be offering promotional pricing if orders are placed at the convention or within one week of convention. Free samples of all 15 flavors of Land O Lakes Hot Cocoa will be available at our booth.
Patricia McCauley, President
1271 3 Crabs Rd. Sequim, WA 98382
360-683-5774 or 800-500-8401
InsideOut Solutions is an integrated marketing company that has specialized in Bed & Breakfast marketing for over 20 years. InsideOut will begin with your B&B’s branding and than develop website and print materials to reflect your Inn’s personality. Our Internet marketing team will optimize your website for search placement and also help you implement your social media plan making it easier for guest to find you and book.
Jeff Logan Proactive
9509 North Town Drive, Bainbridge Island, WA 98110
A seasoned specialist and presenter on Search Engine Marketing (SEO), Social Media, Google, Wordpress and Internet Marketing, Jeff helps you get online bookings & shows you how to track every penny you make from them back to the source. Discover how to get reviews in the locations vital to the success of your online marketing efforts. For 19 years, Jeff has worked with innkeepers from across the nation—more than 900 B&Bs—and with 22 lodging associations.
Get Heads In Beds: A B&B Marketing Consulting Firm
Future website address: GetHeadsInBeds.com
Get Heads in Beds is a B&B marketing consulting firm that not only helps you grow your business but teaches you how to sustain that growth for years to come. Get Heads in Beds has no upfront fees and only charges a small percent of your total growth above the first $10,000. We are managed by Randy Bangs at the Stewart Inn who has run three successful B&B's in Wisconsin, each generating annual bed revenues in excess of $30,000 per room within two years of opening. Make your B&B a saleable asset and start running the successful business you envisioned! Hire Get Heads in Beds today!
We get innkeeping ... and innkeepers get the latest news on industry trends delivered right to their inbox every week. Whether the quick-read News You Can Use or expanded coverage of innkeeping topics in the Member's Monthly or quarterly Innkeeping NOW e-magazines, we curate the collective wisdom and deliver it to you. Interact with our industry's tech, marketing, and business leaders at our live webinars 2-4 times a month, and at your convenience, view any webinar or publication in the PAII library. Your issues are our issues - we advocate for a 'level playing field' among all lodging options. Amplify your voice by joining innkeepers and industry partners throughout the country in the largest, well-established innkeeper's association
Shaklee, the original Wellness company, and the original Green Company, since 1956.
Sunset Hill Stoneware is an energy-smart, quality-focused, high-capacity pottery company located in Wisconsin.
Our Signature Stoneware™ is handcrafted by skilled potters on pottery wheels, one piece at a time. Custom artwork is pressed into 3-dimensional clay medallions, applied to pottery and high-fired to last a lifetime. Our products are 100% American-made and independently tested to be lead-free and food-safe. Our craftsmanship, employee safety and environmental excellence make Sunset Hill Stoneware products preferred nation-wide.
At The Tiffany Agency, Inc. we provide the highest quality service possible. Our goal is to strive to provide the very best product for each customers' unique needs. That includes protecting families, responsibilities, and possessions through the very latest in insurance plans and financial planning tools. Our goal is always to achieve 100% customer satisfaction.
Quality that never goes out of style - that's what The Turkish Towel Company's all about. We are the manufacturers, with no middle man, of REAL Turkish Cotton towels and robes. Known also for our customer service to the inns and boutique hotels throughout the USA. When only the finest Turkish Cotton Towels and bathrobes will do, then it's the Turkish Towel Company, manufacturers themselves that you want to use.
Commercial Sleep by Verlo Mattress offers a durable line of supportive mattresses worthy of your investment. You can trust Verlo to build mattresses that are made to your specific needs, knowing that Verlo’s quality will protect your B&B’s reputation and cultivated brand. Your guests work hard and play even harder! After a long day of enjoying the amenities your B&B has to offer, they need a good night's sleep so they can get up tomorrow and do it again! Guests have consistently identified sleep as one of the critical parts of their experience. Smart B&B operators are uniquely positioned to capitalize on this by shifting their focus to the most important part of the room – the bed. At Verlo, we believe everyone deserves a comfortable night’s sleep – especially your guests. Let us show you how Verlo can create sleep solutions that keep your guests coming back year after year and convert mattresses from an expense in your budget into a revenue stream!
We look forward to meeting you at the 2017 Wisconsin Bed & Breakfast Association Conference & Trade Show
Visit Beloit operates the busiest Welcome Center in Wisconsin, with more than 1.5 million visitors annually. Our staff serves more than 125,000 visitors with questions about our great state. As the gateway to Wisconsin, the visitors we see are traveling to destinations across the state. There are a limited number of sponsorship opportunities available to get your message in front of these Wisconsin visitors, with prices starting at $500.
Wisconsin Department of Tourism
Jeff Anderson, Regional Tourism Specialist
P.O. Box 735 Waupaca, WI 54981
travelwisconsin.com (consumer) industry.travelwisconsin.com (industry partners)
The Department is working hard to elevate the brand of fun. They are winning the earned media battle and using digital and social media to attract visitors to Wisconsin for leisure travel, meetings & conventions and sports events. In addition to growing the economy, the Department focuses on assisting the tourism industry and embody a culture of customer service, make research based decisions with a return on investment focus, and to be ambassadors for tourism 24/7. When you’re having fun, our visitors are having fun. Fun is not only the #1 travel motivator, it also feeds the soul and boosts the Wisconsin economy in a big way. Does it take a certain type of person to choose hospitality for their life’s work? Absolutely. And we honor that dedication with programs designed to help you do what you do best and do more of it.
By collecting, preserving, and sharing our stories, we help people connect to the past by publishing the best in Wisconsin history and culture.