Wisconsin B&B Association

Conferences
Home > Our Association > Conferences

ANNOUNCING OUR 2017 CONFERENCE
WBBA 29th Annual Meeting, Conference & Trade Show
December 4 - 6, 2017 - Monday through Wednesday

(Aspiring Innkeeper Seminar: Sunday, December 3, 2017)

The Abby Resort ~ The Lake Geneva Experience ~

269 Fontana Boulevard, Fontana, WI  53215

Back by popular demand: TRADE SHOW time increased! Our vendors have a 1,2, or 3 day option!

You've asked for it! Innkeeper attendees will have more time with their industry partners – the businesses that provide the products & services for managing the inn, guest amenities, etc. Attendees will have the chance to visit industry partners throughout the conference, before sessions, after sessions, or at breaks.    

We will also continue to have dedicated TRADE SHOW time on Wednesday, December 6th and look forward to welcoming many old and new vendor partners alike.

During the Wednesday TRADE SHOW, no other events are scheduled so innkeepers and vendors have each other’s undivided attention or to finish up business from the previous days! 

Lunch immediately follows with the Industry Vendor Program: each briefly introduces their business and (if they participated) draws the winning business card from those collected at their booth.

The WBBA thanks this year's PLATINUM Sponsors: BedandBreakfast.com/RezOvations, ThinkReservations, and SpinVision ~ and all our vendor partners for their support!

 

Trade Show Registration For Exhibitors

 

Join US For This Festive & Fabulous Conference

Some Conference Program Highlights - the innkeeping trends and topics you want to hear!

Welcome Philip Sassano, The Design Coach!  Artist, contractor and design professional, Philip owns a full service interior design & creative service company in downtown Lake Geneva, www.thedesigncoach.com  Featured on HGTV-- House Hunters Renovation,  The Design Coach Radio Show on Radio 96.1 WLKG, and in Distinctive Homes of America,  Lakeshore Living, Lake & Country, and Luxe -Interiors Design magazines, Philip will show us how interiors are the stage on which we live our lives,  places of peace and inspiration!  No matter your style of B&B, you won't want to miss this dynamic presentation that will also include the importance of matching the look of your Inn to reinforce the brand of your business and why and how to create a "legacy wall" at your Inn!

We welcome Secretary Stephanie Klett for our banquet dinner speaker. If you’re having fun, Stephanie Klett is having fun! As Secretary of the Wisconsin Department of Tourism, her job is to show the world how fun is done by inviting visitors and residents to travel Wisconsin. More than anything, she connects with people in the tourism industry, respects their hard work, innovation, and customer service that make visitors want to return to Wisconsin year after year.  Through her own personal brand of storytelling and humor, Stephanie will open up our evening festivities by giving us a glimpse into her world of fun!

We are very excited to bring together a distinguished panel, "Getting the Attention You Deserve--Media Coverage In A Changing World", moderated by Gary Knowles, Columnist, Photographer, Producer, President Knowles Communication, & President of the Midwest Travel Journalists.  Bringing together experts in travel tourism~ journalism, blogging, publishing, public relations, social media and more to help us understand  how to put the spotlight on our businesses!  

Paul Gasser. Instructor, University of Wisconsin-Platteville and Viterbo, Marriage and Family Therapist for St. Joseph’s Healthcare-Gundersen/Lutheran will be conducting two sessions, How to Deal with Difficult People – Part One and How to Deal with Difficult People - Part Two - Stress Relief for Healthy Body and Mind.  His information, ideas, and strategies will help you to immediately feel more in control and help develop the right balance between your work and personal life. 

Robert PescheOwner, Pesches Floral Design will spark your creativity and inspire your imagination as he leads a workshop/demonstration on beautiful cutting-edge floral creations for your B&B holiday decorating!  If you are tired of the same wreath, fireplace mantel and table-top display, this session  will teach you how to get a new festive look to wow!

Dr. Jay Dampier, University of Wisconsin Extension Educator and Assistant Professor in the Department of Community Resource Development. will present "Keeping Guests Happy: New Ideas on Customer Service", teaching you how to individualize your customer service approach –on the fly. Consideration will be given to understanding your own personality temperament, and how to adjust your communication style in order to serve your guests better, based on their temperament. The session will also include a discussion and application on how a guest's generational difference can affect their worldview and how to adjust your communication to give them the best service possible.

Also the latest in Google Analytics, Traveler & Innkeeping Trends, Website Design, Short-Term Rentals/Airbnb, Reservation Systems, OTA's, Photography & Video,  Breakfast & Beyond,

 and so much more...

and... you won't want to miss the Holiday Gala Reception, Monday, December 4th, 7pm, ~ The Waterfront ~The Abbey Resort~ a festive evening of food, fun, fa-la-la-la-laaling and friends !

 

Sunday, December 3, 2017

8:00-4:00  

Aspiring Innkeeper Seminar
Future Innkeepers get a realistic look at the business of innkeeping from experienced innkeepers and industry professionals.
12:00  Seminar Lunch (included) Separate Registration
(details at http://www.wbba.org/mem_seminar.php)

 

Monday, December 4, 2017

Arrive on Monday, December 4th for learning, fun, networking, vendors, and to take that much needed and well-deserved break!

Innkeeper Sessions and classes beginning mid-morning - Important information you need to know! Stay & Learn throughout the afternoon - vendor one-on-ones and scheduled meetings.

10:30 - 11:30 

Option 1: "What is a Property Management System (PMS) and Why Do I Need It?" E. Scot Fuller-Beatty, Senior Account Manager, ThinkReservations - With over 80% of lodging reservations being made online, it is vital to have operations in place for your business to survive. We’ll look at automating multiple facets that go into managing your business while learning how to save time--something that can be more valuable than money for an innkeeper. Who likes to do office work? Let your Property Management System automate those tasks for you!

Option 2: Janice Hurley - BedandBreakfast.com/RezOvation - Top Marketing Challenges for Members - Working OTA’s + Tracking Return on Investment, Part 1 - In a recent survey, over 400 innkeepers let us know their biggest marketing challenges.  The top two marketing challenges were working with OTA’s and measuring marketing ROI.  In this session we’ll discuss strategies to help you better manage both of these important parts of your business.  Defining Return & Investment. You spend "$X" on your marketing, you book "X" rooms, you make "$X," BUT, do you analytically track where your guests are finding you? (FYI: You absolutely CANNOT RELY on where a guest TELLS YOU they found you! And we’ll show you WHY!) We will show you how to mathematically track how much you spend in any one place to compare the places your guests are finding you. Do this, and you can see if your NET is worth the investment. We'll also look at tools in tracking directory, print and more! 

Option 3: Jonathan Leuthe - SpinVision - TBD

Option 4:  Heather Turner, Owner at Forfeng Designs and Media /Marketing Director at PAII (Professional Association of Innkeepers International), http://www.forfengdesigns.com will be conducting 20-minute one-one-one appointments (sign-up upon arrival) to help you with YOUR speciific questions/issues on any of the following:  Facebook, Pinterest, YouTube, Blogging, General Website Analysis, Competitive Research, Organic SEO, General Review of Marketing Materials, Media Crisis Management, TripAdvisor or other Marketing. Note: Ensure you bring all information to access your accounts (log-in/passwords etc. Bring laptop computer if possible)

Visit our Vendors

11:45 - 12:45

Option 1: "Unlocking Your Full Potential: Discover How ThinkReservations Can Transform the Way You Operate Your Business" E. Scot Fuller-Beatty, Senior Account Manager, ThinkReservations - The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business, pricing your rooms, and the way you are interacting with your customers. At ThinkReservations, we have worked with hundreds of businesses and created a professional and comprehensive platform that will enable you to take advantage of these new opportunities. Join E.Scot Fuller-Beatty, Senior Account Manager at ThinkReservations, as he walks you through features such as Yield Management, Channel Management, Guest Interactions, and Operation Management. This is guaranteed to be a presentation you will not want to miss!

Option 2: Janice Hurley - BedandBreakfast.com/RezOvationsTop Marketing Challenges for Members - Working OTA’s + Tracking Return on Investment, Part 2 - In a recent survey, over 400 innkeepers let us know their biggest marketing challenges.  The top two marketing challenges were working with OTA’s and measuring marketing ROI.  In this session we’ll discuss strategies to help you better manage both of these important parts of your business.  Defining Return & Investment. You spend "$X" on your marketing, you book "X" rooms, you make "$X," BUT, do you analytically track where your guests are finding you? (FYI: You absolutely CANNOT RELY on where a guest TELLS YOU they found you! And we’ll show you WHY!) We will show you how to mathematically track how much you spend in any one place to compare the places your guests are finding you. Do this, and you can see if your NET is worth the investment. We'll also look at tools in tracking directory, print and more! 

Option 3: Jonathan Leuthe - SpinVision - TBD

Option 4:  Heather Turner, Owner at Forfeng Designs and Media/Marketing Director at PAII (Professional Association of Innkeepers International), http://www.forfengdesigns.com will be conducting 20-minute one-one-one appointments (sign-up upon arrival) to help you with YOUR peciific questions/issues on any of the following:  Facebook, Pinterest, YouTube, Blogging, General Website Analysis, Competitive Research, Organic SEO, General Review of Marketing Materials, Media Crisis Management, TripAdvisor or other Marketing. Note: Ensure you bring all information to access your accounts (log-in/passwords etc. Bring laptop comuter if possible). If needed, appointments can extend into the afternoon.

Visit our Vendors

1:00 - 7:00

Stay & Learn - Visit our vendors, vendor one-on-one's, scheduled meetings.  

Tour & Shop Lake Geneva - Get a jump-start on your holiday shopping in the beautiful, quaint, and historically rich city that was once known as "The Newport of the West". Innsider tips of where to go for deals, demonstrations, sights, tours & more. Free shuttle for The Abbey Resort guests.  

The Abbey Resort Avani Spa Specials - Deep discounts/book early! Information can be found here:
Avani Spa Information

7:00 - 10:00

Holiday Gala Private Reception!
Meet and greet old and new friends during this festive holiday gala! Delicious hors d'oeuvres, cash bar, entertainment, silent auction table open, and food drive. Holiday attire suggested!

 

Tuesday, December 5, 2017

8:00-8:15

WELCOME!

8:15 - 9:15

Opening Session - Philip Sassano, The Design Coach, Artist, contractor and design professional, Philip owns a full service interior design & creative service company in downtown Lake Geneva, www.thedesigncoach.com  Featured on HGTV-- House Hunters Renovation,  The Design Coach Radio Show on Radio 96.1 WLKG, and in Distinctive Homes of America,  Lakeshore Living, Lake & Country, and Luxe -Interiors Design magazines, Philip will show us how interiors are the stage on which we live our lives,  places of peace and inspiration!  No matter your style of B&B, you won't want to miss this dynamic presentation that will also include the importance of matching the look of your Inn to reinforce the brand of your business and why and how to create a "legacy wall" at your Inn!

9:30 - 11:45

Breakout Sessions (2 sessions with 3 options at each: 6 choices!)

"Understanding Yield Management Strategies" E. Scot Fuller-Beatty, Senior Account Manager, ThinkReservations - The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences.

"Keeping Guests Happy: New Ideas on Customer Service" Dr. Jay Dampier, University of Wisconsin Extension Educator and Assistant Professor in the Department of Community Resource Development - Often overlooked, customer service can be a key component in giving your guests the best possible experience. This session’s purpose will be to teach you how to individualize your customer service approach –on the fly. Consideration will be given to understanding your own personality temperament, and how to adjust your communication style in order to serve your guests better, based on their temperament. The session will also include a discussion and application on how a guest's generational difference can affect their worldview and how to adjust your communication to give them the best service possible.

"How to Deal with Difficult People – Part One" Paul Gasser, Marriage and Family Therapist for St. Joseph’s Healthcare-Gundersen/Lutheran, Instructor for the University of Wisconsin-Platteville and Viterbo - Have you ever had that one customer that was really frustrating and you weren’t sure of how to deal with them in positive manner? Despite your best efforts, the interaction between you and this customer turned out poorly.

"How to Deal with Difficult People - Part Two - Stress Relief for Healthy Body and Mind" Paul Gasser, Marriage and Family Therapist for St. Joseph’s Healthcare-Gundersen/Lutheran, Instructor for the University of Wisconsin-Platteville and Viterbo - Owning your own business can be stressful. As a result of this stress, we don’t often don’t take good care of ourselves.

"Credit Card Processing Explained...At Last!", Wynn Salisch, CEO, Casablanca Ventures, Credit card processing is confusing to almost everyone, from the rates and fees to PCI compliance to new technologies like EMV. This session will finally explain, in plain English, how payments flow through the system, its various participants, how rates and fees are set and how they can be reduced, and much more.

"Why Reviews Matter", Jeff Logan, Jeff Logan Proactive, Google changes its algorithm constantly, and in 2016 they added reviews into their ranking factors. They want to see reviews not only on Google but TripAdvisor, Facebook and Yelp and how many positive and negative ones you are getting. We will detail how to get more positive reviews and how to stop negative ones from ever happening again. But if you get a negative review we have a great 5 point program on how to reply.

Check back for continuous additions/updates

12:00 - 2:00

WBBA Membership Meeting/Lunch

2:15 - 3:15

We are very excited to bring together a distinguished panel, "Getting the Attention You Deserve--Media Coverage In A Changing World", moderated by Gary Knowles, Columnist, Photographer, Producer, President Knowles Communication, & President of the Midwest Travel Journalists Bringing together experts in travel tourism~ journalism, blogging, publishing, public relations, social media and more to help us understand  how to put the spotlight on our businesses!  

3:30 - 5:15

Breakout Sessions (2 sessions with 3 options at each: 6 choices!)

Robert PescheOwner, Pesches Floral Design will spark your creativity and inspire your imagination as he leads a workshop/demonstration on beautiful cutting-edge floral creations for your B&B holiday decorating! If you are tired of the same wreath, fireplace mantel and table-top display, this session will teach you how to get a new festive look to wow!

Check back for continuous additions/updates

5:15 - 6:15

Cash Bar

6:00 - End

Grand Banquet - Secretary Stephanie Klett, Wisconsin Department of Tourism: Speaker Opener - Dinner, Presidents Award, Silent Auction, Dessert Auction, etc.

 

Wednesday, December 6, 2017

9:00 - 12:00

Trade Show

12:15 - 1:15

Lunch, Vendor Showcase, drawings/giveways

1:30 - 3:00

Panel Discussion/Innkeeper Topics to keep you in the know - TBD

*Adjourn by 3:00*

 

~Keep Checking Back as Further Details Forthcoming ~

 

Ways to Register:

Register Online Here

or

2017 Conference Registration Form

Print off this form, fill in the information, and mail it back with your check (or by filling in your credit card information on the form, or by calling us with your credit card information at 715-942-8180. *A 2.5% Swipe Fee will apply at the time of processing)

 

 

------------Below are our 2017 Innkeeper Trade Show Vendors------------
Watch for continuous updates

 

BedandBreakfast.com / RezOvation - Platinum Sponsor!
Janice Hurley 512.496.9930 (mobile)
1011 W Fifth Street, Suite 300  Austin TX 70703
Jhurley@homeaway.com

BedandBreakfast.com

BedandBreakfast.com Logo

HomeAway Logo

BedandBreakfast.com is the most comprehensive global site for inspiring, planning and booking B&B travel. With more than 12,000 properties worldwide and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions,  photos, and consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates.

 

SpinVision Virtual Tours - Platinum Sponsor!
Jonathan Leuthe
409 Main Street, Suite #4, Eau Claire, WI  54701
612-715-0969  
tours@spinvision.com 
, www.spinvision.com 

logo

SpinVision specializes in custom Virtual Tours, aerial and video technology with advanced online & tolls for real estate, business & tourism industries.  SpinVision "How You View Property Online".

 

ThinkReservations - Platinum Sponsor!
Richard Aday, Alfred Aday, E. Scot Fuller-Beatty
1700 7th Ave Ste 116 #173, Seattle, WA 9810
www.thinkreservations.com
305-332-2329
richard.aday@thinkreservations.com scot@thinkreservations.com alfred.aday@thinkreservations.com

logo

ThinkReservations provides a fast, professional, and comprehensive platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and DIRECT connectivity with channels such as Booking.com, Expedia, TripAdvisor, BedandBreakfast.com, and Airbnb. ThinkReservations is ready to unify, automate, and make every part of your business more profitable and productive.

 

Amazing Innkeeper Relief, LLC
Daloha Damron Burchell, Randall Burchell
5022 Viloet Lane Madison, WI 53714-2131
414-840-8693
Daloha@AmazingInnkeeperRelief.com

AmazingInnkeeperRelief.com

Innkeepers tell me I have a gift for delivering five-star gracious hospitality with enthusiasm and maturity.  You can rest assured your guests will be treated with attentive service, delivered the way you want.  My mission is to provide you with peace of mind while you are away and to ensure your business is well cared for-your way-in a confidential and professional manner.  Your guests will hardly know your're gone!

 

Berkshire Amenities Group, Inc.
Gene Faul
P.O. Box 753 Sheffield, MA 01257
646-322-2345
ichief@aol.com
berkshireamenitiesgroup.com

logo

Berkshire Anenities Group supplies Premier Bed and Breakfast across north America with worlds best bathrobes, towels, and sheets from Monarch/Cypress.  Plus down products from Down, Inc, pillows from Harris Pillow Co, and luxurious amenites from Duck Island.  CEO Gene Faul has been serving best hotels and inns since 1980.


Booking.com
Knute Gregory
515 N State Street, Suite 2320, Chicago, IL 60654
312-279-8588
jennifer.mislinski@booking.com
www.booking.com
logo
At Booking.com, we connect travelers with the world's largest selection of incredible places to stay.

 

Casablanca Ventures
Wynn Salisch
245 West 104th Street #4E, New York, NY 10025
203-253-7259
wynn@casablanca-ventures.com

logo

America's only hotelier-owned merchant payments advocate dedicated to helping fellow innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance. Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specific needs, and our highly personal and responsive client service has given us the highest client loyalty rate in the payments industry.

 

Chadworth & Haig
Jimmy Vassil
2107 Newport Drive, Monroe, NC 28111
704-301-1384
jimmy@candhrobes.com
www.candhrobes.com

logo

Hopitality and spa robes, wraps and throws for the finest luxury lodging properties in the world. Our commitment to manufacturing the best in class apparel enhances your brand reputation and the ultimate delight of your guests. We have our own embroidery in house and no minimums.

 

Comphy Company
Pamela Dujmovich
7034 Portal Way, #110, Ferndale, WA 98248
323-225-8234
comphy.com

logo

Luxury. Quality. Durability. Service.  We are proud to be the leading provider of massage linens to the spa world, and now the benefits of our luxurious fabrics are available for your home.  Comphy products were developed specifically for spa and offer the best in durability, sustainability, design and quality.  In addition, Comphy is known for excellent customized service.  Most importantly, Comphy linens live up to their name.  The inndescribably soft feel of the high-performance, superior quality microfiber is comparable to 600 thread count sheets.

 

Deneen Pottery
Niles Deneen
2325 Endicott Street, St. Paul, MN  55114
888-646-0238, 651-646-0238 
niles@deneenpottery.com
deneenpottery.com 

logo

Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs.  Our products celebrate our heritage, our sense of community, and our customers.  We’re proud to be manufacturing handmade stoneware in the USA. All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer. While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.

 

DI, LLC
Katie Reynolds
1400 East Ash Street, Abbotsford, WI 54405
800-678-5423 x230
katie.reynolds@decind.com
www.decoratorindustries.com

logo

DI, LLC is an exceptional manufacturer of window and bed treatments for the hospitality industry.

 

Favorite Products
Jane Pierson
21140 Honeycomb Path, Lakeville, MN 55044
800-721-8639
favoriteproducts@gmail.com
www.favoriteproductsmn.com

logo

Favorite Products offers a diverse line of branded products for the foodservice and retail channels. We look forward to the opportunity to serve you. We will be offering promotional pricing if orders are placed at the convention or within one week of convention. Free samples of all 15 flavors of cocoas will be available at our booth.

 

InsideOut Solutions
Patricia McCauley, President
1271 3 Crabs Rd. Sequim, WA 98382
360-683-5774 or 800-500-8401
pat@insideout.com
 
logo

InsideOut Solutions is an integrated marketing company that has specialized in Bed & Breakfast marketing for over 20 years. InsideOut will begin with your B&B’s branding and than develop website and print materials to reflect your Inn’s personality. Our Internet marketing team will optimize your website for search placement and also help you implement your social media plan making it easier for guest to find you and book.

 

Jeff Logan Proactive  
Jeff Logan
9509 North Town Drive, Bainbridge Island, WA  98110
360-808-7452
Jeff@JeffLogan.com
JeffLogan.com

A seasoned specialist and presenter on Search Engine Marketing (SEO), Social Media, Google, Wordpress and Internet Marketing, Jeff helps you get online bookings & shows you how to track every penny you make from them back to the source. Discover how to get reviews in the locations vital to the success of your online marketing efforts. For 19 years, Jeff has worked with innkeepers from across the nation—more than 900 B&Bs—and with 22 lodging associations.

 

Professional Association Innkeepers International  (PAII)
Kris Ullmer, Executive Director
Merrill, WI  54452 
715-921-2327 
kris@paii.org 
innkeeping.org 
 paii.com

logo

We get innkeeping ... and innkeepers get the latest news on industry trends delivered right to their inbox every week. Whether the quick-read News You Can Use or expanded coverage of innkeeping topics in the Member's Monthly or quarterly Innkeeping NOW e-magazines, we curate the collective wisdom and deliver it to you. Interact with our industry's tech, marketing, and business leaders at our live webinars 2-4 times a month, and at your convenience, view any webinar or publication in the PAII library. Your issues are our issues - we advocate for a 'level playing field' among all lodging options. Amplify your voice by joining innkeepers and industry partners throughout the country in the largest, well-established innkeeper's association

 

Sunset Hill Stoneware
Brandi Sickler, Chris Rand
1416 South Commercial St, Neenah WI  54956
920-886-1115
info@shstoneware.com
shstoneware.com

logo

Sunset Hill Stoneware is an energy-smart, quality-focused, high-capacity pottery company located in Wisconsin.
Our Signature Stoneware™ is handcrafted by skilled potters on pottery wheels, one piece at a time. Custom artwork is pressed into 3-dimensional clay medallions, applied to pottery and high-fired to last a lifetime. Our products are 100% American-made and independently tested to be lead-free and food-safe. Our craftsmanship, employee safety and environmental excellence make Sunset Hill Stoneware products preferred nation-wide.

 

The Tiffany Agency, Inc.
David Tiffany, Tammara Tiffany
W2745 County Road D, Elkhorn, WI 53121
262-642-2800
dtiffany@ruralins.com 
www.elkhorninsurancegroup.com

logo

At The Tiffany Agency, Inc. we provide the highest quality service possible. Our goal is to strive to provide the very best product for each customers' unique needs. That includes protecting families, responsibilities, and possessions through the very latest in insurance plans and financial planning tools. Our goal is always to achieve 100% customer satisfaction.


Turkish Towel Company                                                                                                                                                                       
Twyla Sickmiller
30 Log Bridge Road, Building 300 Suite 302, Middleton, MA 01949
336-783-7588
twyla@turkishtowelcompany.com
www.turkishtowelcompany.com

logo

Quality that never goes out of style - that's what The Turkish Towel Company's all about. We are the manufacturers, with no middle man, of REAL Turkish Cotton towels and robes. Known also for our customer service to the inns and boutique hotels throughout the USA. When only the finest Turkish Cotton Towels and bathrobes will do, then it's the Turkish Towel Company, manufacturers themselves that you want to use.



Verlo Mattress - Commercial Sleep
Bobby Cleveland - Commercial Sleep Manager
301 N Broadway, Suite 300
Milwaukee, WI 53202
414-768-3756
bcleveland@verlo.com
http://verlo.com/commercialsleep/

logo
Commercial Sleep by Verlo Mattress offers a durable line of supportive mattresses worthy of your investment. You can trust Verlo to build mattresses that are made to your specific needs, knowing that Verlo’s quality will protect your B&B’s reputation and cultivated brand. Your guests work hard and play even harder! After a long day of enjoying the amenities your B&B has to offer, they need a good night's sleep so they can get up tomorrow and do it again! Guests have consistently identified sleep as one of the critical parts of their experience. Smart B&B operators are uniquely positioned to capitalize on this by shifting their focus to the most important part of the room – the bed. At Verlo, we believe everyone deserves a comfortable night’s sleep – especially your guests. Let us show you how Verlo can create sleep solutions that keep your guests coming back year after year and convert mattresses from an expense in your budget into a revenue stream!

We look forward to meeting you at the 2017 Wisconsin Bed & Breakfast Association Conference & Trade Show


Visit Beloit
Matthew Bosen 
500 Public Avenue, Beloit, WI 53511
608-313-1366
matt@visitbeloit.com
visitbeloit.com

logo

Visit Beloit operates the busiest Welcome Center in Wisconsin, with more than 1.5 million visitors annually.  Our staff serves more than 125,000 visitors with questions about our great state.  As the gateway to Wisconsin, the visitors we see are traveling to destinations across the state.  There are a limited number of sponsorship opportunities available to get your message in front of these Wisconsin visitors, with prices starting at $500.

 

Wisconsin Department of Tourism
Jeff Anderson, Regional Tourism Specialist  
P.O. Box 735  Waupaca, WI  54981
715-492-0264
janderson@travelwisconsin.com
 
travelwisconsin.com (consumer)  industry.travelwisconsin.com (industry partners)

logo

The Department is working hard to elevate the brand of fun. They are winning the earned media battle and using digital and social media to attract visitors to Wisconsin for leisure travel, meetings & conventions and sports events. In addition to growing the economy, the Department focuses on assisting the tourism industry and embody a culture of customer service, make research based decisions with a return on investment focus, and to be ambassadors for tourism 24/7. When you’re having fun, our visitors are having fun. Fun is not only the #1 travel motivator, it also feeds the soul and boosts the Wisconsin economy in a big way.  Does it take a certain type of person to choose hospitality for their life’s work? Absolutely. And we honor that dedication with programs designed to help you do what you do best and do more of it.

 

Wisconsin Historical Society Press
Jen Rubin
816 State Street, Madison, WI 53706
608-264-6483
jen.rubin@wisconsinhistory.org
www.wisonsinhistory.org/whspress

logo
By collecting, preserving, and sharing our stories, we help people connect to the past by publishing the best in Wisconsin history and culture.

 

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------

A Look Back At 2016

 WBBA 28th Annual Meeting, Conference & Trade Show

You Won't Want To Miss This One!

~A Ledgendary City, A Legendary Team, A Legendary Conference~

Green Bay
November 13, 14, and 15, 2016 Sunday thru Tuesday

 

Tundra Lodge Resort & Conference Center
1865 Lombardi Avenue, Green Bay, WI 54304

call 920-405-8700 for the "B&B Conference" rate of $99 (double occupancy)

What's new for 2016? 

 

NEW for 2016: TRADE SHOW time increased! Our vendors have a 1,2, or 3 day option!

 

You've asked for it!  Innkeeper attendees will have more time with their industry partners – the businesses that provide the products & services for managing the inn, guest amenities, etc.  Attendees will have the chance to visit industry partners throughout the conference, before sessions, after sessions,  or at breaks.    There will also be meeting rooms available for private appointments.  

We will also continue to have  dedicated TRADE SHOW time on Tuesday, November 15th and look forward to welcoming many old and new vendor partners alike.


During the Tuesday TRADE SHOW, no other events are scheduled from 9:15 am to 12:15 pm – so innkeepers and vendors have each other’s undivided attention or to finish up business from the previous days!

Lunch immediately follows with the Industry Vendor Program:  each briefly introduces their business and (if they participated) draws the winning business card from those collected at their booth.

 

Trade Show Registration  (for exhibitors) 

Some Conference Program Highlights- the innkeeping trends and topics you want to hear! 

Welcome Sarah Klavas, Deputy Secretary, and Jeff Anderson, Regional Tourism Specialist, Wisconsin Department of Tourism.  The Department is working hard to elevate the brand of fun.  They are winning the earned media battle and using digital and social media to attract visitors to Wisconsin for leisure travel, meetings & conventions and sports events.  In addition to growing the economy, the Department focuses on assisting the tourism industry and embody a culture of customer service, make research based decisions with a return on investment focus, and to be ambassadors for tourism 24/7. Learn about their marketing strategies and the opportunities you can take advantage of now and into the future.

We welcome, John Stocki, Stocki Exchange, for the first time!  This millenial CEO will do a dynamite presentation on "Using Marketing to Deliver Your Hospitality Promise in Today's Digital Age".  He brings a straight-forward approach, passion, and world-wide experience in the hospitality industry to share his insights on how to make your hospitality experience unique. 

We are very excited to bring together a distinguished panel to talk about the future of our industry.  Is airbnb only a challenge or can it provide opportunities in the world-wide movement of  authentic and unique experiences and the trend to "stay as a local"?  How do we do our part to try to ensure we all "play on a level playing field"?  We can make a difference. Join Jack North, Owner/Innkeeper, Mayhurst Inn, Orange, VA, Member Virginia Restaurant, Lodging & Hotel Association (successfully fought airbnb in VA), Wendy Riemann, 1492 Commuications LLC, Arlington, VA, Advocacy Expert, Kris Ullmer, Executive Director, Professional Association of Innkeepers International (PAII), Tim Allen, Owner/Innkeeper, A.G. Thomson House B&B, Duluth MN, Member of the Historic B&B Inns of Duluth (successfully fought the home sta and vacation rental proliferation in Duluth) and Chet Gerlach, Chet Gerlach Government Consulting, LLC, Madison, WI, Past-President Tourism Federation of Wisconsin & Lobbyist for an informative discussion on what is changing and what we can do about it.  

Matt Bare, Q4LAUNCH  will present the 'technical' stuff in an understandable way, and attendees will be able to individualize / adapt the information for their B&B.

and much more...

Sunday, November 13, 2016

8:00-4:00  Aspiring Innkeeper Seminar
Future Innkeepers get a realistic look at the business of innkeeping from experienced innkeepers and industry professionals.
12:00  Seminar Lunch (included) Separate Registration
(details at http://www.wbba.org/mem_seminar.php

Trade Show Exhibits Throughout Conference

12:00—3:30   Seperate from the Aspiring Innkeeper Seminar,  Registered attendees choose any of the following class room style intensives 
  (no additional fee, lunch compliments of ThinkReservations, advance registration required)

We Thank ThinkReservations for the sponsorship of Lunch-11:30-1:30pm- for Innkeeper Break-out Sessions

12:00-1:00

Option 1:  Wordpress 101, Jeff Logan, Proactive, Just getting started with Wordpress or need a refresher?  This it the right course for you.  We will walk you through all the core features of Wordpress and how they work.  If you already have a Wordpress site, have your login handy so we can walk you through how to make some of the most basic edits.

Option 2:  Selling Your Inn: What Do You Need To Know Before Selling Your Inn…Proper Preparation Is Key, Steve & Nancy Sandstrom (past owners of Pinehurst Inn, Bayfield), From a former Innkeepers perspective, planning ahead is critical for moving toward a successful sale. Ranging from how you run your business to how you maintain your financials, creating an effective marketing plan and more. We will share our experience as well as that of others in selling our businesses.

Option 3:  Unlocking Your Full Potential: Discover How ThinkReservations Can Transform the Way You Operate Your Business, ThinkReservations, Richard Aday, The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business, pricing your rooms, and the way you are interacting with your customers. At ThinkReservations, we have worked with hundreds of businesses and created a professional and comprehensive platform that will enable you to take advantage of these new opportunities. Join Richard Aday, the CEO and Principal Engineer of ThinkReservations, as he walks you through features such as Yield Management, Channel Management, Guest Interactions, and Operation Management. This is guaranteed to be a presentation you will not want to miss!

1:15-2:15

Option 1:  Wordpress 102, Jeff Logan, Proactive, Ready to dive deeper into Wordpress?  We will show you how to optimize pages on your wesite, what plug-ins you should have installed and advanced editing.

Option 2:   Selling Your Inn: Lessons in working with a buyer, working toward a successful closing and life after innkeeping, Steve & Nancy Sandstrom (past owners of Pinehurst Inn, Bayfield)  From a former Innkeepers Perspective... The process of actual negotiation can be tenuous at best. The process of leaving your business well organized and ready for new owners will be examined. Plus we will explore post sale thoughts about the transition from running an inn to retirement. Transition tips and tricks for all!

Option 3:  Understanding Yield Management Strategies,  Richard Aday, ThinkReservations, The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences. Join Richard Aday, the CEO and Principal Engineer of ThinkReservations, as he walks you through various strategies of yield management. This presentation will walk you through examples, help you better understand your reports, and even discuss how you can make OTA's work for you.

2:30-3:30

Option 1:  Google Analytics, Jeff Logan, Proactive, From beginner to advanced ,  I will share the latest and greatest on Google Analytics to help you make informed business decisions and understand how to better manage your time and money resources.  It is an important tool.  Now is the time to learn more about it!  

Option 2:  Innkeepers Exit Strategy, From A Real Estate Perspective, Peter Scherman, Partner/Owner, The B&B Team®, Inn Consultants and Brokers and Steve & Nancy Sandstrom (past owners of Pinehurst Inn, Bayfield), Making the decision to sell your inn should not be taken lightly or in haste.  Innkeepers should have an exit strategy in place from the day they buy their inn, if not before.  In this session, we'll explore different forms of exiting, the different types of inns and why they require different strategies, and how to maximize the value of your inn to facilitate the ideal exit:  a successful sale.

Option 3:   Digital Marketing for Profitable Operations, Richard Aday, ThinkReservations, In today's market making your property "discoverable" is key to your financial success. Learn step-by-step the who, what, where's, and when's of the digital marketing tools available to you from before a guest even finds your website through the post-marketing process and beyond. Join Richard Aday of ThinkReservations as he explains the truths, myths, and the unknowns of the digital marketing landscape. Each attendee is guaranteed to walk away with several new marketing techniques they can start implementing  immediately--even if they are not a ThinkReservations customer!

 

3:30-6:00pm, Registration Continues/Dinner on Own

7:00-10:00 Private Tour & Reception, New Packer Hall of Fame, Lambeau Field:   A great way to "kick off" our 28th annual conference!  Meet there or take the complimentary hotel shuttle for a short presentation, tour, delicous dessert & coffee buffet, and cash bar all while making new or renewing  friendships. ($50/ea. additional fee, advance registration)

Monday November 14th

 8:00-9:00       WELCOME!

  Opening Session:  Sarah Klavas, Deputy Secretary, and Jeff Anderson, Regional Tourism Specialist, Wisconsin Department of Tourism.  The Department is working hard to elevate the brand of fun.  They are winning the earned media battle and using digital and social media to attract visitors to Wisconsin for leisure travel, meetings & conventions and sports events.  In addition to growing the economy, the Department focuses on assisting the tourism industry and embody a culture of customer service, make research based decisions with a return on investment focus, and to be ambassadors for tourism 24/7. Learn about their marketing strategies and the opportunities you can take advantage of now and into the future.

Trade Show Exhibits Throughout Conference 

Breakout Sessions 9:15-11:30

9:15-10:15

Option 1:  Credit Card Processing Explained...At Last!, Wynn Salisch, CEO, Casablanca Ventures, Credit card processing is confusing to almost everyone, from the rates and fees to PCI compliance to new technologies like EMV.  This session will finally explain, in plain English, how payments flow through the system, its various participants, how rates and fees are set and how they can be reduced, what PCI means and why compliance is so important, what EMV is and how it works, how to better secure an inn's payments infrastructure to prevent costly breaches, what encryption and tokenization are, how to prevent chargebacks, and how to increase revenue through electronic payments.  Questions from the attendees are encouraged throughout this interactive session and you will leave with a newfound understanding of electronic payments and associated best practices.  Presenter is a veteran of both innkeeping and the payments industry.

Option 2:  Gadgets & Gismos~ For The Kitchen~ You Can't Live Without, Peter Burback, Owner, Cook's Corner, Nation's Largest Cooking Store, Pete will be showing and demonstrating the latest products to save you time and make cooking fun.  You will sure to be entertained and informed as Pete helps you in the kitchen!

Option 3:  5 Tips for Designing a Highly-Converting Website, Matt Bare, Q4 Launch,  Your website is often times the first place that a potential guest comes in contact with your property. This makes it absolutely crucial that your website is designed to turn lookers into bookers! With that in mind, you want to do everything you can to make sure that your website traffic is translating into revenue. So, how do you make that happen.

Option 4:  Financial Record Keeping Best Practices, Peter Scherman, The  B&B Team®, Inn Consultants and Brokers,  All businesses should keep good books, books that tell a true story.  Unfortunately, too many innkeepers are really good at taking care of their guests, but less so their financial records.  If you want to understand or sell your business, knowing how to track your income and expenses is essential.  In this session, we'll review the most important line items and how to use the tools that are available to account for your business.

10:30-11:30

Option 1:  Updates, Repairs, Projects-Let Us Help!, Jen Davel, Preservation Architect  Is your B&B in a historic building? Do you look around your property and think, "There are many updates/repairs/projects I need to do, but can I afford it?"  We can help.  The WI Historical Society administers an income tax credit program for buildings listed in the State Register and National Register of Historic Places.   Up to 40% of eligible expenses can be returned to you in the form of income tax credits.  Come learn more about the program and how to appyly for credits.  

Option 2:  Survey says! The Latest Traveler & Innkeeping Trends, Janice Hurley, Bed and Breakfast.com           We will share detailed information dissecting BedandBreakfast.com's quarterly traveler trends surveys.  BedandBreakfast.com conducts quarterly surveys of thousands of B&B goers so as to better learn how we, as an industry, can always stay ahead of and surpass traveler expectations.  In our surveys we monitor many things including online booking habits, triggers that get folks to book, etc., but in particular, trends among those folks who specifically love staying at B&Bs.  In our Traveler Trends presentation we'll dig deeper into some of the trends we're seeing, and share with you various ways in which you can capitalize on the ever emerging trends of today's traveler.

Option 3:  10 Tips for Optimizing your Google My Business Listing, Jeff Logan, Proactive, Google is changing it up all the time when it comes to your placement.  We have deconstructed Google placement and will outline the top 10 things you need to know for management of your Google My Business listing.

Option 4: Innkeeper Insurance, Dave & Tammara Tiffany, The Tiffany Agency, They make "talking insurance" interesting and informative.  There are new laws and regulations that impact you and your business, that you need to know.  We will update you on the latest, so you, your inn and your guests are protected.  

11:45-1:45pm Wisconsin Bed & Breakfast Association Membership Meeting & Lunch -  WBBA MEMBERS ONLY                                         

        2:00-3:30  General Session--Panel Discussion-Threats & Opportunities In The Shared Economy-Airbnb & Beyond~ What You Need to Know and What You Can Do,  We are very excited to bring together a distinguished panel to talk about the future of our industry.  Is airbnb only a challenge or can it provide opportunities in the world-wide movement of  authentic and unique experiences and the trend to "stay as a local"?  How do we do our part to try to ensure we all "play on a level playing field"?  We can make a difference! Join Jack North, Owner/Innkeeper, Mayhurst Inn, Orange, VA, Member Virginia Restaurant, Lodging & Hotel Association (successfully fought airbnb in VA), Wendy Riemann, 1492 Communications LLC, Arlington, VA, Advocacy Expert, Kris Ullmer, Executive Director, Professional Association of Innkeepers International (PAII), Tim Allen, Owner/Innkeeper, A.G. Thomson House B&B, Duluth MN, Member of the Historic B&B Inns of Duluth (successfully fought the home stay and vacation rental proliferation in Duluth) and Chet Gerlach, Chet Gerlach Government Consulting, LLC, Madison, WI, Past-President Tourism Federation of Wisconsin & Lobbyist for an informative discussion on what is changing and what we can do about it.  

3:45-4:45 Breakout Sessions

Option 1:  How to Develop Your 2017 Marketing Plan, Matt Bare, Q4 Launch, As 2016 winds down, we have the perfect opportunity to begin looking ahead to 2017 and planning our marketing strategy for the year. But where do you even begin?  We will give you the exact model to use when developing your 2017 Marketing Plan. We will cover:  How to use Google Analytics to evaluate your 2016 marketing successes and failures, What marketing methods are the best for driving traffic to your website, What type of ROI you should expect from your marketing investments, and of course, how you can develop your 2017 Marketing Plan ASAP.  We’ll also be offering a free Google Analytics Analysis to anyone who attends.

Option 2:  Healthy Breakfasts Worthy of a B&B, Chef Jeff Igel, Program Director of the Culinary Arts & Hospitality Department, Fox Valley Technical College, So what’s new in Breakfast & Brunch?  In this session, Chef Jeff will explore different ideas and suggestions to wow your guests.   Among the topics to be discussed will be special diets including gluten free, reduced dairy and diabetic friendly.  This interactive session is intended to be fast-paced and high-spirited providing each participant with the opportunity to acquire many new ideas that can be implemented immediately into your Inn.  Be ready to laugh and have some fun!  Cookbooks and spice blends will be available for purchase and some of you may win one free!  

Option 3:  For More on Airbnb and the Shared -Economy, Jack North, Owner/Innkeeper, Mayhurst Inn, Orange, VA (successfully fought Airbnb in VA),  If you are looking to dive a bit deeper after the Panel Discussion-Threats & Opportunities In The Shared Economy-Airbnb & Beyond~ What You Need to Know and What You Can Do ~ then this is the session for you.  Question and answer format.

  5:00 pm Cash Bar

6:00pm Dinner Banquet (Packer Speaker Opening~Rob Davis, Packer Alumni player and Director of Player Engagment, Awards, Silent Auction and Dessert Auction for UW Stout Hospitality Scholarship Program.  A very special and fun evening planned for all!

 Tuesday, November 15

8:00am-9:00am General Session, John Stocki, Stocki Exchange, Using Marketing to Deliver Your Hospitality Promise in Today's Digital Age.  We welcomeJohn Stocki, Stocki Exchange, for the first time!  This millennial CEO will do a dynamite presentation on "Using Marketing to Deliver Your Hospitality Promise in Today's Digital Age".  He brings a straight-forward approach, passion, and world-wide experience in the hospitality industry to share his insights on how to make your hospitality experience unique. 

9:15-12:15pm Trade Show

12:15-1:15pm Industry Vendor Program & TitleTown Tailgate Lunch

1:30-2:30 pm Rotating Roundtables ~ (4) 15-minute rotating sessions

Don't Miss These Fun & Informative Discussions ~Prepared and Hosted by your fellow innkeepers!

Its Bed and BREAKFAST!  What you can do to stand out from the rest. Discussion around breakfast including times & types of service, entrées/recipes and ingredients.  Discussion Leader:  Dee Nierzwicki, Pedal'rs Inn, Wales

Innkeeper Life or Death?!  How to avoid burnout AND drive more success--personally & professionally! Discussion Leader:  Randy Bangs, Allyn Mansion, Delavan, WI  

"Let's Connect" (or Living the Dream) ~  Nothing is more beneficial to all innkeepers than sharing the ups and downs of this chosen path with someone else who really understands blending  business and personal life while caring for others. Whether a veteran, new, or aspiring Innkeeper, come and  share how to keep the passion and spark alive for innkeeping. Discussion Leader:  Kathleen Fleming, Hamilton House B&B, Whitewater

Blogging ~ You Can Do This! ~  We are told blogging is important for all kinds of reasons and we know we should be doing it.  But who has the time?  Where do we get the topics of interest for our readers?  How do we even begin?  Come and hear how I did it and dare I say, enjoyed it.  Discussion Leader:  Beth Kalata, Pleasant View B&B, Chippewa Falls

2:30 Roundtable Discussion "Free for All" Discussions and Goodbyes  

3:00 Adjourn

Register / make payment for this event at the WBBA Store 

 

Printout & send this Registration form to info@wbba.org 

You may also accompany your registration with payment by check.


Scan or email Registration Form: 2016ConferenceREGISTRATION

or

Mail Registration Form: 2016ConferenceREGISTRATION

 

  

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Below are our 2016 Innkeeper Trade Show Vendors - Watch for continuous updates

Amazing Innkeeper Relief, LLC
Daloha Damron Burchell, Randall Burchell   414-840-8693
5022 Viloet Lane  Madison, WI  53714-2131
Daloha@AmazingInnkeeperRelief.com   AmazingInnkeeperRelief.com                                                                    Innkeepers tell me I have a gift for delivering five-star gracious hospitality with enthusiasm and maturity.  You can rest assured your guests will be treated with attentive service, delivered the way you want.  My mission is to provide you with peace of mind while you are away and to ensure your business is well cared for-your way-in a confidential and professional manner.  Your guests will hardly know your're gone!

 

Association of Independent Hospitality Professionals
Mary Hughes PO Box126639  Harrisburg, Pennsylvania   17112
717-433-6813 rob@independent-innkeeping.org   www.independent-innkeeping.org
The Association of Independent Hospitality Professionals exists to promote and support the sustainability of small lodging hospitality establishments in a changing environment through networking, advocacy, professional development and progressive business practice. We love innkeeping! We want to provide the best experiences and memories for our guests. We love the generous friends associated with hospitality, and, we love the thought-provoking conversations, learning and fun that come from our community. AIHP is a non profit association with a membership elected board of directors.

 

BedandBreakfast.com
Janice Hurley 512.496.9930 (mobile)
1011 W Fifth Street, Suite 300  Austin TX 70703
Jhurley@homeaway.com  BedandBreakfast.com
BedandBreakfast.com is the most comprehensive global site for inspiring, planning and booking B&B travel. With more than 12,000 properties worldwide and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions,  photos, and consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates.

 

BERKSHIRE AMENITIES GROUP, INC
Gene Faul  646-322-2345
P.O. Box 753  Sheffield MA  01257
ichief@aol.com  berkshireamenitiesgroup.com
Berkshire Anenities Group supplies Premier Bed and Breakfast across north America with worlds best bathrobes, towels, and sheets from Monarch/Cypress.  Plus down products from Down, Inc, pillows from Harris Pillow Co, and luxurious amenites from Duck Island.  CEO Gene Faul has been serving best hotels and inns since 1980.

 

Casablanca Ventures
Wynn Salisch  203-253-7259
245 West 104th Street #4E  New York, NY  10025
wynn@casablanca-ventures.com  
America's only hotelier-owned merchant payments advocate dedicated to helping fellow innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance.  Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specifice needs, and our highly personal and responsive client service has given us the hightest client loyalty rate in the payments industry.

 

Deneen Pottery
Peter Deneen 2325 Endicott Street, St. Paul, MN  55114
888-646-0238, 651-646-0238 
Peter@deneenpottery.com  website   deneenpottery.com 

Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs.  Our products celebrate our heritage, our sense of community, and our customers.  We’re proud to be manufacturing handmade stoneware in the USA. 
All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer.  While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.

 

Gilchrist & Soames 
Melody Landis, Luxury Sales Representative  317-781-5743 ext 454
2425 East Perry Road, Suite 150  Plainfield, IN  46168
mlandis@gilchristsoames.com
  www.gilchristsoames.com  
Gilchrist & Soames is committed to delivering a premium hospitality experience through a comprehensive range of bathroom amenity solutions.  OUr specialty brands, distinctively creative products, and signature service are vest in class, making us a favorite in the hospitality industry for over thirty years.

 

IMS Barter 
Bruce Gerhold, 262-780-3640
P.O. Box 511307,  New Berlin, WI  53151
dale.mardak@imsbarter.com
    www.imsbarter.com  
International Monetary Systems (IMS Barter) has been assisting numerous Bed & Breakfasts and lodging establishments in North America to increase sales, get new customers, fill empty rooms and save cash for over 30 years.  

 

Jeff Logan Proactive  
Jeff Logan  9509 North Town Drive, Bainbridge Island, WA  98110
360-808-7452 Jeff@JeffLogan.com  JeffLogan.com 
A seasoned specialist and presenter on Search Engine Marketing (SEO), Social Media, Google, Wordpress and Internet Marketing, Jeff helps you get online bookings & shows you how to track every penny you make from them back to the source. Discover how to get reviews in the locations vital to the success of your online marketing efforts. For 19 years, Jeff has worked with innkeepers from across the nation—more than 900 B&Bs—and with 22 lodging associations.

 

Lashbro LLC  (dba. Mad Dog & Merrill Brand)
Rod Kolash  1258 Robin Street, De Pere WI  54115
920-360-6002  rod@lashbro.com  MadDogandMerrill.com
The ever popular Mad Dog & Merrill Brand of Signature Sauces and Seasonings, as seen on the hit TV show "Mad Dog & Merrill's Midwest Grill'n", will be featured and available for sampling.

 

Norwex

Denise Schleis, 740 S. Quincy, Green Bay, WI  54301 
920-609-0428, denise.schleis@gmail.com, www.denise.schleis.norwex.biz
Norwex is changing the world. A leader in microfiber technology, Norwex proudly boasts that our cloths and water can pick up to 99% of the bacteria from a surface. Our floor cleaning systems and household cleaning products can save you half your cleaning time and can cut your cleaning budget by up to 90%. We are leading the way in eliminating plastic waste with our reusable convenience items. Stop by our booth and see how we can help you.

 

Professional Association Innkeepers International  (PAII)

Kris Ullmer, Executive Director Merrill, WI  54452  715-921-2327  kris@paii.org innkeeping.org  paii.com

We get innkeeping ... and innkeepers get the latest news on industry trends delivered right to their inbox every week. Whether the quick-read News You Can Use or expanded coverage of innkeeping topics in the Member's Monthly or quarterly Innkeeping NOW e-magazines, we curate the collective wisdom and deliver it to you.  Interact with our industry's tech, marketing, and business leaders at our live webinars 2-4 times a month, and at your convenience, view any webinar or publication in the PAII library.  Your issues are our issues - we advocate for a 'level playing field' among all lodging options.  Amplify your voice by joining innkeepers and industry partners throughout the country in the largest, well-established innkeeper's association

 

Q4Launch

Matt Bare 359 E Wando Place Dr., Mt Pleasant, SC 29464
843-475-2962  info@Q4Launch.com  Q4Launch.com
Q4Launch specializes in destination marketing - our sole focus is on the outcome – putting more heads in beds!  Our integrated marketing approach produces a healthy ROI time after time, and we're obsessed with providing great customer service. We take care of the entire process of website design, content creation, lead generation, social media management, SEO, email marketing ... and more.

 

RezOvation by HomeAway Software
Chris Noonan  1011 West 5th Street, Suite 300 Austin TX 78703
512-505-1385 www.RezOvation.com cnoonan@rezovation.com 
RezOvation Web, The Most Powerful and preferred Web-based Innkeeper Software, helps you manage every aspect of your Inn.  RezOvation is part of the HomeAway family, and is the industry leader in property management systems and online reservations for small hotels, inns, and the B&B market.  Over 7,500 propertiess actively use RezOvation and Webervations software.  A sister company to BedandBreakfast.com, RezOvation's suite of products is ideal for bed and breakfasts, inns, boutique hotels, lodges, motels, and many other types of businesses.

 

Sheets Galore
Dale Hellickson, Kris Hellickson  2419 Serenity Drive, St Cloud MN 56301
320.250.0440  dale_hellickson@yahoo.com  sheetsgaloremn.com
Your guests will enjoy a comfortable night's sleep in our silky soft, luxurious finish sheets made from high strength brushed microfiber yarns.  These sheets are wrinkle free, will not pill, shrink or fade and get even softer the more you wash them.  Our customers keep telling us, "I love my sheets!"

 

SpinVision Virtual Tours

Jonathan Leuth, Tim Abraham, 409 Main Street, Suite #4, Eau Claire, WI  54701
612-715-0969  tours@spinvision.com 
SpinVision specializes in custom Virtual Tours, aerial and video technology with advanced online & tolls for real estate, business & tourism industries.  SpinVision "How You View Property Online".  

 

Strategic Health Insurance Partners 
Larry Goebel  76 Western Ave.  Fond du Lac, WI  54935
larry@goebelins.com    www.strategichealthins.com
At Strategic Health Insurance Partners, Inc, (SHIP, Inc.)  Our mission is to help clients with the different health insurance options available, with over 50 years of experience in the area of health insurance.  Choosing the right health plan has become extremely complicated.  Individuals need to look at provider networks, drug formularies, tax subsidies, cost reduction plans, as well as an array of other factors.

SHIP, Inc. assists clients by navigating them through their health insurance options so they can make an educated decision.  Our agents will review all the above factors to help their clients choose the most appropriate plan to fit their client's individualized needs.

 

Sunset Hill Stoneware 

Pat Bowser, Sandra Guiley  1416 South Commercial St, Neenah WI  54956
920-886-1115 info@shstoneware.com  shstoneware.com
We are a production pottery company located in Neenah, Wisconsin.  Every piece of our Signature Stoneware is hand thrown by artisan potters.  We press custom artwork into permanent 3-dimensional clay medallions, hand apply it to pottery and then high-fire it to last a lifetime.  The end result is attractive, functional and uniquely yours.

When you work with Sunset hill you are working with people who share your values.  Father and son owners, Duane and Tom Dunsirn, have redefined the pottery industry by placing worker safety and environmental responsibility at the forefront of daily operations.  Our products are 100% made in America and have been independently tested to be safe for you and your family.

 

The B&B Team
Rick Wolf rick@bbteam.com  bbteam.com
Peter Scherman scherman@bbteam.com
We are The B&B Team®. If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker & consulting services. W are a diverse group of experienced professionals, who also happen to be friends, with one mission: to help you reach your personal and financial goals in the Innkeeping industry. As licensed real estate brokers and Innkeeping consultants with offices in several states, The B&B Team® helps you achieve the success you deserve nationwide.

 

The Tiffany Agency, Inc.
David Tiffany, Tammara Tiffany   W2745 County Road D, Elkhorn  WI  53121
262-642-2800  dtiffany@ruralins.com   www.elkhorninsurancegroup.com 
Insurance Services – all lines.  Insurance Services – all lines. WBBA thanks Dave Tiffany for presenting “B&B Insurance – What You Should Know” at WBBA’s Aspiring Innkeeper Seminars


ThinkReservations 
Richard Aday, Alfred Aday PO BOX 95438 Seattle, WA 98145 
305-332-2329 www.thinkreservations.com  richard.aday@thinkreservations.com 
ThinkReservations provides a fast, professional and comprehensive platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and direct connectivity with channels such as Booking.com, Expedia and TripAdvisor, ThinkReservations is ready to unify and automate every part of your business to make it more profitable and productive.

 

Urbal Tea 
Nick Nowaczyk, Nick Kowalski
414-916-5088  www.urbalhealth.com  

We are a small local Milwaukee organic herbal tea business. We formulate and hand blend freshly dried herbs into healthy infusions or teas.  All of blends are herbal and contain no actual tea.  We are unique in that we focus on health and wellness.  All but four of our blends are caffeine free and are designed to help with specific ailments, conditions or body systems.  They are both gentle and nourishing so safe to drink every daily.   We have bulk and retail package options.  Fresh, small batch herbals are what we do.

 

Visit Beloit
Matthew Bosen  608-313-1366
500 Public Avenue  Beloit WI  53511
matt@visitbeloit.com  visitbeloit.com
Visit Beloit operates the busiest Welcome Center in Wisconsin, with more than 1.5 million visitors annually.  Our staff serves more than 125,000 visitors with questions about our great state.  As the gateway to Wisconsin, the visitors we see are traveling to destinations across the state.  There are a limited number of sponsorship opportunities available to get your message in front of these Wisconsin visitors, with prices starting at $500.

 

von Stiehl Winery

Sallie Marquardt  920-487-5208
115 Navarino Street, Algoma, WI  54201
vonstiehl.com,   vonstiehl@vonstiel.com

Wisconsin’s oldest licensed winery… founded in 1967! Von Stiehl’s 30+ grape and fruit wine recipes use top quality ingredients from local fruit (Door County cherries), as well as West Coast-grown grapes (Alexander Valley Cabernet Sauvignon). The Civil War-era building, listed on the National Register of Historic Places, features a tasting room, a 10,000 square foot production facility, three Civil war era underground limestone tunnels and a spacious outdoor terrace with Lake Michigan views.

 

Wisconsin Department of Tourism
Jeff Anderson, Regional Tourism Specialist   715-492-0264
P.O. Box 735  Waupaca, WI  54981
janderson@travelwisconsin.com   travelwisconsin.com (consumer)  industry.travelwisconsin.com (industry partners)
The Department is working hard to elevate the brand of fun.  They are winning the earned media battle and using digital and social media to attract visitors to Wisconsin for leisure travel, meetings & conventions and sports events.  In addition to growing the economy, the Department focuses on assisting the tourism industry and embody a culture of customer service, make research based decisions with a return on investment focus, and to be ambassadors for tourism 24/7.

 

Wisconsin Golf Trips
Jason Kauflin,  414-499-8607
4124 N. 110th Street  Wauwatosa, WI  53222
jason@wisconsingolftrips.com
   wisconsingolftrips.com
Wisconsin Golf Trips is the first tour operator of its kind for the state of Wisconsin, offering custom stay and play packages across the state including golf, lodging, transportation, souvenirs, and attractions.  I am marketing to small to mid-size groups looking to travel to Wisconsin, as well as to residents traveling in-state.  I would be happy to help your bed and breakfast take advantage of the ever-increasing footprint Wisconsin will have in the golf tourism industry.

Thank you to our following Virtual Vendors:

Chadworth & Haig                                                                                                                                                                                

 Marie DeLucca - Sales Manager, 1-800-292-5990      www.candhrobes.com                                                        

Hopitality and spa robes, wraps and throws for the finest luxury lodging properties in the world. Our commitment to manufacturing the best in class apparel enhances your brand reputation and the ultimate delight of your guests.  The WBBA thanks Marie for the donation of the luxurious robe and teddy bear!


Turkish Towel Company                                                                                                                                                                       
Twyla Sickmiller 336-783-7588  Turktowels@hotmail.com  turktowels.com

Quality that never goes out of style - that's what The Turkish Towel Company's  all about.  We are the manufacturers,  with no middle man,  of REAL Turkish Cotton towels and robes.  Known also for our customer service to the inns and boutique hotels throughout the USA.  Be sure to check us out! Contact twyla@turkishtowelcompany.com for wholesale pricing.   The WBBA thanks Twlya for the donation of the wonderful black make-up washcloths!

 

Comphy Company
Pamela Dujmovich, 323-225-8234, 7034 Portal Way, #110, Ferndale, WA  98248, comphy.com

Luxury. Quality. Durability. Service.  We are proud to be the leading provider of massage linens to the spa world, and now the benefits of our luxurious fabrics are available for your home.  Comphy products were developed specifically for spa and offer the best in durability, sustainability, design and quality.  In addition, Comphy is known for excellent customized service.  Most importantly, Comphy linens live up to their name.  The inndescribably soft feel of the high-performance, superior quality microfiber is comparable to 600 thread count sheets.


 


«
» Google+ Instagram Pinterest RSS Feed