Wisconsin B&B Association

Aspiring Innkeepers Seminar
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Are you considering becoming an innkeeper? 

The Wisconsin Bed & Breakfast Association's Aspiring Innkeeper Seminar will help you sort out the FACTS from the FALLACIES and FANTASIES! 


SPRING SEMINAR:  Sunday April 23, 2017  9am - 5pm.
To Be Held in at:
Waupaca Historical Society
321 South Main Street, Waupaca, WI  54981

OPTIONAL 1/2 DAY TOUR/RECEPTION: Saturday April 22, 2017.
You don't want to miss this!
It is the perfect complement to your learning and will include 5- area B&B tours.   Additionally, the afternoon will conclude with afternoon reception & social at the beautiful Apple Tree Lane B&B, Waupaca
(Additional cost of only $35 includes tours, reception, beverage, appetizers).
Please register on line at :   Aspiring Innkeeper Seminar Registration 
RSVP with credit card payment by calling the WBBA offices
at 715-539-0256  or 715-942-8180 no later than April 17th. 

B&B TOURS   1-5:45pm
Please drive and meet at the Lindsay House B&B to begin
the guided tours promptly at 1pm.
These are guided tours, and we will caravan to each location.

1:00-1:30    Lindsay House B&B,
539 Depot St., Manawa, lindsayhouse.com

1:45-2:15    Willow Pond B&B,
E5490 North Shore Rd., Weyauwega, willowpondevents.com

2:30-3:00    WBBA Office,
644 Hillcrest Dr., Suite #7, Waupaca,  wisconsinbandb.com

 3:15-3:45   Crystal River B&B,
E1369 Rural Rd., Waupaca, crystalriver-inn.com

4:00-4:30    Green Fountain Inn,
604 South Main St., Waupaca,  greenfountaininn.com

4:45-5:45   Apple Tree Lane B&B,
with WBBA Instructors and B&B Owners/Innkeepers
E3192 Apple Tree Lane, Waupaca,  appletreelanebb.com

Add to your learning and enjoyment by experiencing B&B hospitality by staying overnight at a WBBA member inn of your choice listed under “B&B Tours”.  When booking your reservation, mention you are part of the Aspiring Innkeeper Seminar, as some Inns may have discount rates.
The Waupaca area is a delightful resort community to spend the weekend with plenty of specialty shopping, dining, and outdoor activity.  For further area information, see www.waupacamemories.com.  
We look forward to sharing the facts, fantasies, and fallacies of the B&B business…and your participation!

FALL SEMINAR: Sunday December 3, 2017  9am - 5pm.
To Be Held in at:
The Abbey Resort
269 Fontana Blvd, Fontana, WI  53125
More Information to Follow

~ ~ ~ ~ ~

Seminar Agenda

A faculty of experienced innkeepers and industry professionals will present ...
Getting Started - licensing, zoning, contacts, resources... 
Financing a B&B - sources & resources, private lenders, SBA loan guarantees ...
Buying an Inn - financing, determining fair price, types of ownership ... 
Insuring a B&B - property coverage, liability issues, risk reduction 
Business Basics, Accounts/Records/Taxes, Structure, Business Plan, Operations, Occupancy...
Marketing - what’s cost effective & what’s not, determining your niche, websites,  
Guest / Property Management systems, Reservation / Availability systems ...
Hospitality/Customer Service/Policies--Exceeding Guest Expectations but saving your sanity...
The Other "B"~ Breakfast! + Food & Beverages-  What, When, Where & Accommodating Dietary Restrictions
Grim Realities & Fun Stuff - a plethora of ideas and practices focusing on the innkeeper's lifestyle...

After the topics above are exhausted ... ROUND TABLES:

These small group sessions encourage further exploration of innkeeping issues. Moderated by an experienced innkeeper, topics can include insurance, amenity suppliers, first year experiences, events, where to market, policies, ‘green innkeeping’, combining outside jobs with innkeeping, etc.

FINAL Q&A: Ask the innkeeper panel your burning questions … you’ll discover there’s more than one way to do it the right way!

MATERIALS: Your seminar registration includes the Aspiring Innkeeper Binder (unless you have prepurchaed), plus a hefty bag of innkeeping resource materials, and sample products / guest amenities. Available for purchase on site: Developing a Bed and Breakfast Business Plan, The Innside Scoop, Behind the Door Marked "Private", Running a Bed and Breakfast For Dummies, Cookbooks, CD's . . . and more. 

TIME: Please arrive by 7:30 am for Sunday, November 13th (30 minutes before the session begins) to receive your materials and 'get settled'.  Your registration fee includes refreshments and lunch.

Register online:  Aspiring Innkeeper Seminar Registration 

Scan or email Registration form:


Mail Registration Form:

Note #1:  You'll receive a full refund if it is necessary for you to cancel by letting us know 2 weeks prior to the seminar.  50% will be refunded if less than 2 weeks and no shows will be charged the entire amount.

Note #2: If you are trying to register less than 7 days prior to the seminar, phone the WBBA office to check availability.

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive, Suite 7,  ~  Waupaca, WI  54981      
phone 715-942-8180  ~  E-mail 

We will confirm your registration and include directions to the seminar site. 


WBBA Announces our 29th annual
Fall Seminar and Fall Innkeeping Conference & Trade Show.
December 3-5 2017.
To Be Held in at:
The Abbey Resort
269 Fontana Blvd, Fontana, WI  53125
More Information to Follow


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