Wisconsin B&B Association

Aspiring Innkeepers Seminar
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Are you considering becoming an innkeeper? 

The Wisconsin Bed & Breakfast Association's Aspiring Innkeeper Seminar will help you sort out the FACTS from the FALLACIES and FANTASIES! 



 Sunday, April 22, 2018  9am - 5pm

To Be Held at
Comfort Suites Foxfire
199 Foxfire Drive, Waupaca, WI 54981

Seminar Agenda
A faculty of experienced innkeepers and industry professionals will present ...

Getting Started - licensing, zoning, contacts, resources... 
Financing a B&B - sources & resources, private lenders, SBA loan guarantees ...
Buying an Inn - financing, determining fair price, types of ownership ... 
Insuring a B&B - property coverage, liability issues, risk reduction 
Business Basics, Accounts/Records/Taxes, Structure, Business Plan, Operations, Occupancy...
Marketing - what’s cost effective & what’s not, determining your niche, websites,  
Guest / Property Management systems, Reservation / Availability systems ...
Hospitality/Customer Service/Policies--Exceeding Guest Expectations but saving your sanity...
The Other "B"~ Breakfast! + Food & Beverages-  What, When, Where & Accommodating Dietary Restrictions
Grim Realities & Fun Stuff - a plethora of ideas and practices focusing on the innkeeper's lifestyle...

After the topics above are exhausted ... Q&A: Ask the innkeeper panel your burning questions … you’ll discover there’s more than one way to do it the right way!

Topics can include amenity suppliers, first year experiences, events, where to market, policies, ‘green innkeeping’, combining outside jobs with innkeeping, etc.

MATERIALS: Your seminar registration includes the Aspiring Innkeeper Binder (unless you have prepurchaed), plus a hefty bag of innkeeping resource materials, and sample products / guest amenities. Available for purchase on site: Developing a Bed and Breakfast Business Plan, Behind the Door Marked "Private", Notes From An Innkeeper's Journal, Cookbooks, CD's . . . and more. 

TIME: Please arrive by 8:45 am for Sunday, April 22 (15 minutes before the session begins) to receive your materials and 'get settled'. Your registration fee includes refreshments and lunch.

Register Here!


Note #1:  You'll receive a full refund if it is necessary for you to cancel by letting us know 1 week prior to the seminar. 50% will be refunded if less than 1 week and no shows will be charged the entire amount.

Note #2: If you are trying to register less than 7 days prior to the seminar, phone the WBBA office to check availability.

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive, Suite 7, Waupaca, WI  54981      
Phone: 715-942-8180  ~  E-mail:

We will confirm your registration and include directions to the seminar site. 


OPTIONAL 1/2 DAY TOUR/RECEPTION: Saturday April 21, 2018.

You don't want to miss this! It is the perfect complement to your learning and will include 4-5 area B&B tours. Additionally, the afternoon will conclude with a reception & social at Apple Tree Lane B&B, Waupaca

(Additional cost of only $35 includes tours, reception, beverage, appetizers).

B&B TOURS   1:00-5:45pm (exact schedule still to be confirmed)
Please drive and meet at the Lindsay House B&B to begin the guided tours promptly at 1:00pm. These are guided tours, and we will caravan to each location.


Lindsay House B&B
539 Depot St., Manawa

Willow Pond B&B,
E5490 North Shore Rd., Weyauwega

WBBA Office,
644 Hillcrest Dr., Suite #7, Waupaca

Crystal River B&B,
E1369 Rural Rd., Waupaca

Green Fountain Inn,
604 South Main St., Waupaca

Apple Tree Lane B&B,
with WBBA Instructors and B&B Owners/Innkeepers
E3192 Apple Tree Lane, Waupaca

Add to your learning and enjoyment by experiencing B&B hospitality by staying overnight at a WBBA member inn of your choice listed under “B&B Tours”.  When booking your reservation, mention you are part of the Aspiring Innkeeper Seminar, as some Inns may have discount rates.
The Waupaca area is a delightful resort community to spend the weekend with plenty of specialty shopping, dining, and outdoor activity.
For further area information, see www.waupacamemories.com.
We look forward to sharing the facts, fantasies, and fallacies of the B&B business…and your participation!

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